NIKE The Stupidest Decision! It Is To Let Go Of The Treasury'S Endorsement.

NIKE was only willing to offer $2 million 500 thousand a year at that time, and UA offered us $5 million 500 thousand a year.

As a result, UA was selected.

NIKE last year matched Durant's UA billion contract.

What's the result?

2014 the total revenue of UA in the accounting year is US $3 billion 84 million, while basketball business is less than $100 million, or less than 3.3%.

However, UA2015's first quarter results showed that its footwear products increased by 41% to $161 million over the same period of the year.

Then I checked.

Given the sales volume of signature basketball shoes in 2014, Lebron was the champion of no suspense (sales 340 million), Durant Kirby ranked two or three.

In 2013, Currie refused Nike's offer of $2 million 500 thousand a year and switched to UA, but the details of its contract were not announced.

However, according to Nike's offer, UA's contract should be at the level of US $5 million.

(at the same time, the total revenue of the curi era is $5 million 500 thousand, so the average annual endorsement fee of UA can not exceed that figure).

If the price of Lebron sneakers is simply regarded as $200, then Lebron will sell at least 1 million 700 thousand pairs of sneakers in a year on the basis of annual revenue of $340 million.

According to the second sales of kunii Jersey this year and the all star first prize, we have every reason to believe that the performance of curry shoes will not be much worse than that of Brown (the price of 120 kits is relatively competitive).

If Currie can sell 1 million pairs of signature sneakers, then the sales volume will be $120 million a year, according to the price of 120 dollars per pair.

In comparison with its annual endorsement fee of $5 million, the investment return of Cooley sneakers may reach an astonishing 2000%.

What is more important? Opening the basketball market, Nike playing basketball in the United States.

It accounts for 95% of the total, but the overseas market has no such share. Curry's performance at present is nothing less than giving UA a great topic and advertising benefits. How many people are watching the warriors watching UA is just looking at the UA advertisement. The main market of UA is the tights, and the shoes mentioned above are only 3% of the sales proportion of the shoes, but the shoes are the primary industry under the Nike giant brand.

In the long run, as long as he keeps his state.

It is likely to help UA complete its strategic pformation and further open its doors to overseas markets.

500W dollar has the opportunity to help a company with annual sales of more than 3 billion of strategic pformation.