It Is Not Yet Known That The Fashion Brand Will "Embrace The Technology" In The Future.

When you buy shoes, I believe you have experienced more or less. Wearing 42 shoes is a little small, and wearing 43 shoes is a little big.

But if 3D printing technology customize private running shoes become a reality, these troubles will be solved.

Recently,

In Australia, a smart clothing selection system called Umood was launched.

It is said that Umood can judge the customers' emotional preferences according to the customers' brainwaves, and recommend some clothes to their customers from their inventory.

In recent years, cross-border technology in clothing is no longer a novelty. Let's take a look.

Just imagine, you go to the mall to buy clothes and walk to the clothing store.

The store takes out a device equipped with a 3D camera. After scanning it, you can create a 3D model for you.

Then you can ask "it" to try your clothes on.

Now, this idea is almost realized.

Intel developed a real sense technology RealSense, and at the end of last year reached a cooperation with Jingdong, combined with Jingdong APP to give customers a virtual fitting experience.

The RealSense technology is first introduced by Intel at the CES2014 exhibition, with a RealSense 3D camera equipped with a three-dimensional scanning camera, which can accurately identify gestures, facial features, foreground and background, and then let the device understand human movements and emotions.

RealSense technology can be used to establish 3D models for customers and clothing, and then to match all kinds of costumes for customers.

Standing in front of the display, customers can see the effect of the upper garment after being on the looker's side, so they do not need to enter the fitting room to try on clothes.

However, like the smart clothes selection system mentioned in the previous UNIQLO, such an experience is only a matter of staying on the vision. It is difficult to judge how comfortable the real clothes are.

The value of RealSense may be that it can match the costumes for customers. Let the "3D model" try to change clothes for people again and again, pick out one or two favorite ones, and customers try again. This saves time and improves the operation efficiency of the shopping mall.

While watching the show buy clothes, VR equipment takes you through.

Now, I am very popular. I mentioned the 3D virtual model before. Now let me talk about the virtual reality device.

Last week, the US fashion leisure brand Tommy Hilfiger announced that it had made a VR headset with virtual reality technology.

Customers can bring them to the front row when they bring the equipment in the retail store. The brand new show will be held in Manhattan in February this year, and you can walk to the backstage of the show.

Through this technology, Tommy Hilfiger has pplanted the brand exhibition field to the retail terminal, providing a scenario beyond the consumers' expectations. Customers infected and encouraged can buy clothing displayed on the show in the store.

Private custom, 3D print sports shoes

Like "virtual reality,"

In recent years, it is also very hot. Both have a large number of fans. Not only are the technology giants Google, Microsoft, Nike, ADI and other clothing brands also "pilgrims".

At the beginning of October, Adidas announced its 3D print running shoes' concept map and video of "Futurecraft 3D".

In the future, users only need to run a few steps on the treadmill in Adidas store. Adidas can quickly get the foot characteristics and data of runners, and then use 3D printing technology to create this running shoes.

When buying shoes, I believe you have experienced more or less: wearing 42 shoes is a little small, wearing 43 shoes is a little big, the size of shoes is right, but the front is too thin, some pinch...

But if 3D printing technology customize private running shoes become a reality, these troubles will be solved.

However, restricted by 3D printing materials, printing shoes are also facing many challenges such as comfort and durability.

It is reported that Adidas has reached a cooperation agreement with 3D printing company Materialise, but Adidas also did not disclose when the plan could be realized, the road may be far away.

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Do you remember the automatic lacing sneakers in the back to the future?

There are so many articles that can be made on sneakers.

According to Engadget, Tinker Hatfield, Nike creative vice president, 2016 will launch an "automatic lacing" sports shoes similar to the "back to the future" movie, and write to Michael J.Fox ("back to the future" actor), "although it is from science fiction, we are proud to make it come true," according to science and technology information media.

But one thing is worrying. Is Nike just trying to complete this kind of fantasy in the science fiction movie, or taking into account the practical needs of some customers?

Nike also seems to have given some answers: the sneakers will be sold in an auction, and the proceeds will be used in the study of Michael Parkinson Fox (FOX himself is a Parkinson patient) in Parkinson's disease.

Thin Ice, so that you can sit still and lose weight.

Is high technology a lazy person's welfare? A set of waistcoat and insoles that are being raised abroad, Thin Ice can make people sit still and lose weight.

Designers claim that as long as you wear it, you can burn 500 to 1000 calories per day, so that you can lose about 1 pounds in a week.

This high-tech clothing can make the human body in a virtual cold state by creating low temperature areas. In order to maintain body temperature, the body speeds up metabolism and achieves the purpose of burning more fat.

In addition, users can adjust their own temperature through the associated intelligent device APP. At present, Thin Ice has already supported iOS and Android systems.

However, Thin Ice, which can lose weight, may not bring a healthy lifestyle.

Compared with smart cloth, watches are really weak.

Imagine using your fingers to touch the clothes on your body, you can switch lights, connect computers, call back space, reply to text messages, all of which will come true in 2016.

At the annual development conference of San Francisco this year, Google released the "flower plan". Levi's will be the first partner of the plan to develop intelligent cloth with touch remote control function.

The developers said they had a touch remote control function.

It will be able to capture the movements of the hand while touching the cloth, and also adjust the volume of the mobile music player and switch the song.

Imagine that you can switch your song by touching your cuff, and you can call your "bow tie" to make a phone call. You can get rid of a "loaded" magic skill and feel that your smart watch has been thrown away several times in a moment.

Many of the technologies mentioned above are not yet mature and have not been popularized in the market. The future development is not yet known, and the road to popularization is still very long.

The clothing brand is "dead to heart" to embrace technology, and it is praiseworthy, but it should not fall into the boasting and impractical situation.