The Fashion Of Fashion Should Be Grasped Well.

If you want to have a good clothing store, you must grasp the trend. This is beyond doubt. We need to grasp the key points of marketing and make efforts to make ourselves more aware of how to manage before opening a store. Fashion trends There are three modes of communication:

1: upload and download mode. It refers to the emergence of popular styles in the upper strata of society, and the imitation of the lower classes gradually becomes popular. If the target market is dominated by this model, we should seize the opportunity to purchase large quantities of imitation products that are lower priced for most consumers, thereby gaining profits. If the target customers are "watch stars", they can imitate some celebrities as the main products of stores.

2: level Communication mode 。 This is the main means of dissemination of modern fashion. It refers to the horizontal movement of popular groups in the same class. For garment enterprises, if this mode of communication is the main way, they should concentrate their efforts on carefully observing their target customers, and try to find out that the base can expand market sales by means of income, age, education level, lifestyle and so on.

3: down pass mode. This is a new concept after 60s. It mainly refers to the creation and adoption of new popularity first by young people or not rich people, and gradually accepted by the social high income group to form popularity, such as jeans, T-Shirts, hunting suits and so on. If you want to set up a clothing store for the high-income, endless customers, while understanding the target customers, we should also pay attention to the independent group that has a considerable influence on fashion styles in the younger generation.

How to grasp the fashion trend information for individual Clothing store For business owners, customer orientation may not be used as rigorous and sophisticated marketing strategies as brand manufacturers do, but the following four points should be noted:

1: first, observe the way of life of friends and relatives around, and further understand the characteristics of their clothing purchase behavior. These people are already the main customers of the clothing store they want to run, and also the epitome of social consumers.

2: look at advertisements, especially the advertisements of daily consumer goods. The meaning behind these advertisements is large advertising and consumer market research. The tendency of consumers' buying behavior is reflected in the way of asking for advertisements.

3: review the information source, purchase motivation, purchase situation inside and outside, usage and experience of buying clothes, these factors will also be reflected in the purchase behavior of the main customers in the future.

4: read newspapers and magazines, understand the trend of consumption in the market environment, and even economic dynamics.