Clothing Capital: The Basic Principle Behind "Making Money" And "Making Progress"

Clothing companies "tell stories" to disturb the SFC's calculation of 100 round pants industry.

As a "monster stock" in clothing stocks, the hundred dollar trousers industry that has been ups and downs in the past two years has been in line with the trend of renaming the capital market company. In May 6th, it announced that it would be renamed the "cross border treasure". After the resumption of trading, the share price continued to rise and the share price broke through 100 yuan mark, which became the veritable "100 circle" trousers industry.

Just like that, the renaming of the hundred round trousers industry attracted two letters of concern from the Shenzhen Stock Exchange, which required additional disclosures on renaming and other matters.

However, compared with many other companies in the A share market, by changing the name of the story, the hundred round trousers industry has some connotation. The company's investors will explain that it will build a dual industry of clothing and cross-border trade, and the cross-border business revenue has exceeded that of the clothing industry.

At present, the company is in suspension.

Another family began to tell stories.

It's the creation of Da Yang.

I really want to tell stories.

In fact, there is no shortage of stories. It has an early business brand named "cool search", and the brand of Dayang creation is also often related to Buffett.

But in the capital market, Da Yang is a relatively low-key enterprise.

The dramatic turnaround took place at the shareholders' meeting of the company in May 20th.

Speaking frankly, don't be too low-key. We should strengthen market value management, be good at storytelling, and attract executives' attention.

Since then, Da Yang has put forward the slogan of "striving to build the world's largest single volume single cutter company", and has said that there are no investment plans for the pan fashion industry, and there is no timetable.

The pformation of Da Yang's creation reflects the characteristics of the current "fashion" of the clothing enterprises, which is almost a compulsive demand and action of the listed service enterprises.

The boom in the capital boom has led to a sharp fall. In May 28th, the Shanghai stock index plunged nearly 7%, falling 4800 or 4700 points in a row. The plate almost fell across the board, and more than 2000 of the two cities fell, exceeding 500 shares.

Roughly statistics show that nearly 20 clothing stocks are down or close to the limit.

From the perspective of market pactions, this is undoubtedly a big plus.

The stock market may also rise, fall, and rise, but in the long run, it is still worth two words to decide the resistance of clothing enterprises.

It is understandable for enterprises to make money and make a fortune in the market, while at the same time of capital operation, it is still necessary to optimize the operation of the main business and make good use of capital market and means to create models and strategies suitable for their own development.

The combination of industry and capital is a long live marriage, rather than a passionate one night stand. Only in this way can the family industry grow, the children and grandchildren get rich, and the financial resources flourish and flourish.