Home Store Selling Cross-Border To Non Related Industries Across The Border

Some home stores are no longer a single seller of home products, and cross border exaggerated, red star Beijing North five ring store is a typical example.

According to the reporter, the Red Star Mall, North five ring shopping mall is building an area of more than 2000 square meters of "play art children's art education base" to enter the field of early childhood education, is expected to open this year, "61".

According to the introduction, the "play art children art education base" will be located in the northwest corner of the furniture hall, with a total of three floors. The facade and interior decoration will be different from the home shopping malls. Standardization will be made from the hardware conditions such as elevator installation and safety facilities, and the main business will be the field of children's art education.

Why do we make such a big crossover from home stores to children's art education? Red Star Mei Kai Long, the relevant person in charge, said that children's education is similar to the household industry, which are "big industries and small brands", and the target population of this industry usually has different levels of household needs.

It is understood that after the completion of the "play and art children's art education base",

Home culture salon will be set up for parents waiting for children.

Area, build home culture peripheral products, combine the two industries of home and children's education.

If successful, it will be possible to push forward to the capital market, build chain stores in other shopping malls, and create a new business chain.

and

The crossover is directly from the home industry to the food industry.

A few days ago, the House announced that it was going to open the two floor of the Li family store, which was actually at the bottom of the shop, to operate a supermarket with a scale of ten thousand square meters.

It is reported that the attempt of its home in the field of imported food has also benefited from the value of big data behind it.

According to Wang Linpeng, President of the incredibly Home Investment Holding Group Co., Ltd., only 300 thousand members of the family in Beijing are now.

With the constant integration of the Internet and traditional industries, such huge amounts of data bring new opportunities for the cross-border operation of the incredibly family. The value behind it provides the foundation for the home giants to get involved in other industries.

Unexpectedly, the family is involved in the field of imported food, not only to provide more popular prizes for daily marketing activities, but also to make full use of the data resources accumulated by enterprises.

Many people in the industry believe that a large part of the change in home stores is due to the rise of the Internet business and to grab a lot of home market share.

Under the impact of the Internet business, department stores, electronics, finance, household appliances and other industries have undergone tremendous changes, and there are mature business models and cases.

But in terms of home industry, the adaptation and pformation of home stores is at an exploratory stage.

In the era of the wave of subversion, no change means waiting for death, traditional home stores only conform to the trend of development of the times, accelerate pformation and upgrading, in order to maintain their own characteristics and advantages in market competition.

In essence, the traditional home store is not a retail mode.

"Mode.

Therefore, the diversified pformation of stores will have to solve the business model problem, and it will be the biggest challenge not to take profits from rent.

As for home stores, the introduction of new formats is not simply a solution to the problem of "rents out the premises". On the basis of home business as the main business, if we can make use of the existing data resources and passenger flow resources, we can create a value with the seemingly unrelated two formats. It seems that it is much more intelligent than simply discount sales and attracting people to buy furniture.

The value source of the home industry is not the "one mu three points" of the site. Capital, brand and data, once reached a certain magnitude, are the capital that can generate money.