Gome Online Chooses "Addition, Subtraction, Multiplication And Division" Rule

The key to the "Internet +" addition effect is to increase content and increase the added effect of the retail industry through increasing content.

To put it simply, the content of "+" mainly includes promotion businesses, product categories, promotion efforts and so on.

Apart from other means of enterprise, addition is the most direct way to improve enterprise flow, because the more content of "+", the more user selections, the more the flow entry of enterprises, the more obvious the additive effect.

Taking the upcoming 618, which is different from the simple product price reduction, Gome online can increase the category coverage by expanding the contents of large appliances, 3C to clothing department stores, increasing admission businesses, increasing SKU and other contents to provide users with more options to meet the multiple needs of consumers, thereby increasing traffic.

In other words, Gome online is practicing the addition effect of the "Internet plus" strategy by increasing user selections.

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The subtraction is to reduce the extra cost of products and provide consumers with truly affordable products.

In the era of Internet, information is more pparent. The comparison of consumers' prices is no longer in a closed system for comparison, but the comparison of the whole system with the help of Internet or parity tools.

In order to better satisfy

Gome online 618 launched the "smart purchase", allowing users to feel at ease, and promised to "pay 300 for Jingdong."

To achieve the lowest price in the industry, for e-commerce enterprises, we must

In other words, to achieve the lowest price, we must rely on the strong supply chain advantages of enterprises.

In this regard, Gome's online purchasing advantage under online and offline can make it lower than other 3%-5% purchasing costs.

In addition, Gome online in the 618 also pioneered the industry no need to activate the directional ex gratia "Gome god horse", so that consumers enjoy a double discount.

From the 1 fission of N, the multiplying development effect of enterprises is the multiplication effect under the "Internet +". For electric business enterprises, the 1 refers to service.

In the Internet era, products are becoming homogenized. Users of the same commodity begin to value their service experience.

Selling products is a process from 1 to 1, and the traffic generated by the service is persistent and explosive. How to turn service into a unique commodity is the key to enterprise competition.

From this 618 point of view, the competition of electric business has begun to turn from product to service.

During the 618 year of this year, Gome first launched the "logistics + service" mode, which can deliver door-to-door products to customers through 3C appliance giants. It not only pushes products to the door but also pushes services to users, enabling users to serve users and services to users.

Prior to that, Gome online launched "timing" and "limited time" services to meet the needs of users, meeting the needs of most users.

The essence of the division effect of "Internet +" is to eliminate consumers' pain in online shopping.

According to AI statistics, the scale of Chinese online shopping market reached 2 trillion and 800 billion yuan in 2014, an increase of 48.7% over the same period last year.

With the increase in online shopping comes the increase in online shopping complaints.

According to the results of the two quality inspection results of the SAIC and the China Consumers' Association on the network trading platform, 7 of the 9 electronic business platforms that were sampled were selling counterfeit or unqualified goods, with a problem rate of about 77.8%.

Fake goods hurt consumers' hearts, and also become the biggest pain point in the development of e-commerce.

At the moment, 618 is approaching. Gome online has been able to eradicate the existence of fake products from the source by directly cooperating with a series of international famous brands such as apple, Samsung, SHARP, SONY and so on. Especially for the apple brand, which is now popular among consumers, Gome online has signed a sales target of 10 billion yuan with apple.

In addition, Gome online also jointly launched Apple's special value iphone4s 1499 yuan to allow consumers to enjoy "genuine low price".