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Sweet Time And Space: The Market'S Preferences For Products Are Quite Different.

2015/5/25 17:25:00 29

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In European and American markets, men prefer basic money. They want to buy clothes that can be worn to work or work. A set of clothes can cover home life and work, and can be worn throughout the year for convenience and simplicity.

Women tend to buy brightly colored styles, usually buying and going shopping and traveling.

In South Korea's predominantly Southeast Asian market, men prefer fashion fashions rather than basic ones.

Women prefer sweet and cute styles.

Of course, except for the style.

Subjective choice

Preferences, different areas of shoes and clothing size, seasonality and other objective choices are also different.

The first is the difference in body size. The size of the European and American race will be larger than that of Southeast Asia, so the size will be relatively large. Second, the seasons are different. The seasons of the southern hemisphere countries such as Brazil and Australia are opposite to that of the northern hemisphere. While selling the winter money, the other side will have to sell the summer money.

But these are just some rough geographical reference elements, and we really need to decide which style to sell.

Hot selling situation

As a selection basis.

For example, we will analyze foreign countries.

Online retailers

Website and local fashion show to judge the local market trends, and then select products or make decisions according to the local market's hot selling styles.

To put it simply, which styles of foreign sales are good, which kinds of money will be sold in sweet time and space?

Of course, when deciding what market to enter, we have to consider the company's own supply capability.

We dare enter the European market such as Britain, France, Germany and so on. Besides data support, Amazon has a high traffic volume in Britain, France and Germany, and because our company's clothing style and style agree with the market crowd preference, it is more handy to do it.

In addition to flexible selection, there is another important point that can not be ignored is brand building. This is also an important way for foreign trade sellers to go through.

At present, sweet time and space focuses on three things: first, the unity of style.

We will print the brand logo on the package and the label of the product. We will adopt the uniform style shop decoration on the e-commerce website, so that the brand identification can be improved.

The second is fan interaction.

We have set up fans group on Facebook. Every month we will hold relevant promotional activities in the fans group, and encourage fans to communicate on the group.

The third is the sharing mechanism. We will encourage customers to share sweet time and space shops, and give preferential treatment to consumers who share online stores.

Related links:

Sweet time and space was founded in December 2011, mainly clothing, shoes, bags and other foreign trade business, monthly sales of 2 million ~250 million, the main operation platform has Amazon, eBay, speed sell and g-market and so on.

There are overseas warehouses in the United States, Australia, the United Kingdom and Germany.


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