Smart Sale: Positioning Public Concern

In February this year, Jing Chai's "under the dome" aroused people's attention to environmental protection.

The public's concern has triggered the keen sense of smell of Jinjiang enterprises and responded promptly to meet market demand.

Jinjiang

Camkids, in the near future.

In this way, we have borrowed the attention of the public.

At the shoe fair, Camkids arranged the booth as "dome": dark clouds were covered in the pparent dome, and children's models and adult models under dome were wearing protective clothing.

"We want to show that our products can protect the wearer's safety under any circumstances."

Camkids deputy general manager Hong Qinming said so.

He also said: "in addition, we also wish to show the features of the brand in the outdoors.

For example, the layout of the scene, we through parents to bring their children camping happily in the wild, depicting the beautiful scenery of nature, in this kind of scene marketing to show our camping products, including sunscreen clothing, skin clothing and other camping products, give consumers an intuitive impression.

Not only that, we also launched a series of group buying products this year, working with the national outdoor base and youth travel companies to push our products to our target customers.

Now, will

Transformation into R & D and promotion of products is becoming an effective means for enterprises to win market recognition.

This year, Carle opened the outdoor products section, and officially launched the "Chinese style - Dan series of football sportswear" in the near future. This series of products originates from the combination of "traditional classics" and "modern color book art". While satisfying the functional function of clothing, it has joined the fusion of sports and Chinese cultural design style, giving the Chinese style sports equipment with "connotation, culture, art and creativity".

Related links:

It is understood that the traditional dilemma of leather has three main types: first, the macroeconomic impact of economic restructuring and industrial pformation and upgrading.

Secondly, mergers and acquisitions.

Finally, many factors such as lack of stamina, retreat of the position, exit or collapse, etc., over the years, many enterprises have begun to start upgrading and upgrading, in order to produce products more in line with market demand, the number of traditional products is significantly reduced.

Leather is the pillar industry of light industry and the most competitive industry in the world.

Standing at the crossroads of the development of enterprises, how should the traditional leather model get out of the trap of low growth? How can we pform traditional industries under the B2B mode to enhance the added value and competitiveness of the brand?

From the industry point of view, this will become a "Big Mac" that covers all leather industries, which means the main suppliers of leather upper and lower products.

Trade and communication in the so-called virtual online "e-commerce paction platform" built by the Internet.

The improvement of brand is one of the key factors of operation strategy, but the terminal reform of channel is also very important.

Let customers have different brand experience, not only rely on brand promotion, terminal marketing mode also needs to keep pace with the times.

With the rise of e-commerce, the channel of e-commerce has become a new marketing channel, such as online shopping, which is playing an increasingly important role in the hearts of consumers. It also puts forward higher requirements for brand marketing.

The traditional "agent + dealer" mode has played a significant role in promoting the early expansion of online and offline markets. After the physical store reaches a certain scale, in the face of competition in the industry, we must think about the creative marketing methods to attract the attention of consumers.

Through personalized design of products, consumers can have a unique shopping experience. For example, leather shoes and sports shoes are the two major categories.

In the process of marketing, if we can find out the target customer positioning and product mix strategy, we can make consumers experience completely different brand experiences.

In the era of social media e, if leather wants to develop in an all-round way, we must meet the new wave of the times and focus on the new mode.

With the wave of big data, the Internet has attracted more and more attention from the industry.

Online shopping should help consumers to have a better understanding of products through product promotion strategies. In actual marketing, many agents or electronic business platforms recombine their products according to their own judgment standards, making the original product strategy unable to be implemented on the ground, so that consumers can have a subjective view of the product.