Ray Tibor'S 15 Birthday Is About To Start.

In 2014, the textile and apparel industry appeared to be a hot word in the clothing industry.

But it means external to the clothing industry.

Continuing to deteriorate also means that the cold winter has not yet passed.

How to break the situation and how to seek further development has become a common problem for the clothing industry.

Recently, in

During his 15 year old birthday, Wang Zhuo, vice president of China Garment Association, shared the vision of the development of Chinese clothing under the new normal from the height of the industry.

He is right.

The future is very confident, because the adjustment that the garment industry is facing now is "danger" and "machine".

This round of adjustment is a good thing for the long-term development of China's garment industry. Through adjustment, China's clothing brand will be upgraded from product, brand to channel operation capability.

In this regard, Liu Changming, chairman of the enterprise of redI Boer, also said that in the doldrums of macroeconomic indicators and poor industry environment, the overall business situation of redI Bohr is still relatively stable.

On the basis of relative stability of hard power, the soft power of Ray Tibor enterprise has improved a lot. For example, in 2014, it became the first national industrial design center designated by the Ministry of industry and commerce.

He also said: "in the face of the new normal, we need to have a good attitude and a better state.

As long as we insist on product oriented, terminal is king, strengthen supply chain integration, and improve our internal strength, redibol enterprise will be able to fly against the wind.

Good products are inseparable from the support of powerful terminals.

During the event, the company used ten "moving people" awards, thanked the image consultants, distributors and global strategic partners who grew up with the company.

In their 15th anniversary birthday celebration, Ray Tibor enterprises vividly explained what is "product oriented and terminal is king" in a real action.

In the event of 15 year old birthday, the display of products is absolutely essential.

Ray Tibor's three major brands, Raidy Boer (Ray Tibor), GHILARO (Ginano) and Ferrante (Ferrante), staged the 2015 autumn and winter new fashion show with the theme of "inducing the spirit of nature", which made the guests more aware of the quality of men expressed by Ray Tibor.

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After fifteen years of development, Shu Lang now has many brands of women's clothing, and this year even set foot in the field of men's wear. For this frequent and big action, the industry people are both surprised and admirable. Wu Jianmin's chairman summed up in one sentence: every time it comes to success.

"A good brand is a cultural accumulation that can stand the test of time. It is necessary to adjust measures to local conditions and adapt to the circumstances, make timely strategic adjustments, and insist on the analysis of specific values and consumption levels in a specific historical period."

Wu Jianmin said that Shu Lang is following the trend of consumption upgrading and consumption diversification in the clothing consumption market, and the result of brand innovation is to grasp opportunities.

In the early days of the company's founding, Shu Lang has launched the elegant beauty vine and little Shu Zhuang GOGIRL, as the classic of similar products, has swept the stage of fashion. The two brands, like Shu Lang and Li Shu, have made parallel efforts to create a product world with their own core values and different identities.

In 2011, with the unremitting pursuit of the new realm and the spirit of experimentation, Shu Lang also founded four brands: masterpieces, drunken, childram and GOGIRL KIDS children's clothing.

The launch of every new brand is a new challenge for Shu Lang. It is also a gorgeous blooming: the new brand has shown a refreshing charm for the fashion industry in pursuit of exquisite skills, detail and high quality.

After the successful launch of stylum and drunken stylized brands, Shu Lang successfully launched the multi brand development pattern combined with the previously mature clothing brands such as Shu long, Mei Teng and GOGIRL.

Multi brand strategy is able to give consumers a brand new perspective, so that it can re-examine and improve their way of life, promote brand upgrading in the process of innovation, and be recognized by the market and consumers.