Spring Research Report Of China Textile Corporation

Under the environment of domestic economic slowdown and the slow recovery of the international economy, more and more enterprises are aware of the need to take the initiative to adjust the pformation, strengthen brand building, meet new challenges and adapt to the new normal.

Recently, the brand research team headed by Zhang Li, vice president of the China Textile Industry Federation, went to Jiangsu, Nantong, Changshu, Wujiang and Shanghai to conduct research.

The research group learned that all localities actively introduced favorable policies and set up brand cultivation offices, creating a good environment for brand promotion.

Shanghai strongly supports the cultural and creative industries, and has issued a number of policies and measures, with special funds for the brand. This year, it will support the financial support of the cultural and creative industries to the textile and garment industry, and actively promote the reform of the old brand. Xiamen has put forward "the fashion industry as a major project for the development of Xiamen", has formulated a capital policy to encourage the designer's brand and related businesses; Wenzhou has promulgated the "Wenzhou garment industry development plan (2014-2020)"; Shengze has reduced the application threshold of the technical pformation project to 2 million yuan investment, and supported the small and micro enterprises' technological upgrading.

Set up an industry cluster brand cultivation office, and strive to promote brand cultivation.

Promotion, brand protection and so on.

Nantong home textile city set up the national rapid rights protection center in March 2014, which solved the problem that the appearance pattern was updated quickly and the patent application cycle was long.

Technological innovation.

"Bostin" followed by "

"In this year's new product design, we introduced" three defense "fabrics, long-lasting thermal insulation and thermal insulation fabrics, and natural environmental protection radiation fabrics.

The "little sheep" home textile company is working with Donghua University to develop proprietary fabrics and develop eco technology home textiles.

Design innovation.

In order to enhance the brand design level, some brands employ internationally renowned designers and engage in cross disciplinary cooperation with well-known artists.

"Trillion" spends 2 million ~300 yuan annually, invites the designer who has the international fashion idea to carry on the interaction.

The number of "Golden Fox" clothing increases SPU and reduces the number of products produced in the same product.

Differentiated competition.

"XTEP", "Anta" and "PEAK" have realized the differentiation of products through tacit cooperation, such as "Anta" focusing on running, basketball apparel, "XTEP" focusing on football, running apparel and so on.

Improve cost performance.

"Alston" pays attention to improving the cost performance of goods, and promotes the high cost performance drainage of 99 yuan.

"Luo Lai" is a product with high cost performance. In the general downturn of the industry, Luo Lai home textile still achieves steady growth in performance.

Excavating cultural connotation.

Hua Jia creates silk garden, aiming at pmitting silkworm and silk culture.

The establishment of the song Brocade Museum in the heyday and the development of new APEC suits will continue to promote the pformation and upgrading of enterprises in the future.