Summer Is Coming To Teach You How To Deal With The Challenges Of Clothing Off-Season

　　 1. Change the concept and establish no Low Season thought

There is no off-season market, only off-season thinking. If the shopkeepers want to improve their performance in the off-season, they should first change the business philosophy of clothing stores and establish the awareness that there is no off-season in sales. If you can't see that the business in the whole industry is very cold, you will be discouraged. In fact, the decisive factor for making money is the shopkeeper himself. Only by setting up the idea of no off-season, can we boost ourselves mentally and become more energetic in doing business.

　　 2. Maintain old customers and actively develop new customers

When the clothing sales off-season is approaching, we must pay attention to the communication with customers, do a good job in the early sales settlement and subsequent sales services for old customers, and do a good job in the subsequent sales services. The loyalty of old customers in the off-season can bring enough profits to clothing businesses. At the same time, we should actively develop our new customers and constantly expand our sales channels

　　 3. Motivate sales personnel

With the arrival of the off-season, the sharp decline in sales often makes many sales personnel lack enthusiasm for work, resulting in laziness and no spirit to guide more customers. In such an environment, we can increase incentives for sales personnel in the off-season, such as increasing incentives to encourage sales personnel to take the initiative to sell more goods.

　　 4. Timely update clothing style

Summer clothes are updated very frequently. For women's clothing store owners, they need to purchase a small number of styles and keep the styles updated in the store. At the same time, a small amount of goods is conducive to timely clearance and guarantee the operation of funds. From the perspective of momentum, it can strengthen the position of clothing store brands in the minds of local consumers. For clothing stores with limited marketing budget, limited advertising and a moderate amount of new product launch can achieve good influence. If you don't buy new models in the off-season, your image among consumers will be greatly weakened, and your old customers will also be lost when the peak season comes!

　　 5. Diversified Promotion

Discounts in off season tend to exceed those in peak season. When discounts and promotions are common, consumers will experience aesthetic fatigue. Therefore, shopkeepers need to diversify their promotional means in the off-season, carry out various marketing activities for customer groups, and increase the attractiveness of stores.

　　 6. Charge in time

Since it's not easy to have more free time, why not make good use of this time to recharge your batteries and prepare for the arrival of the peak season. Many clothing shop owners are usually busy with business and seldom settle down to read. This period of time is a good opportunity to recharge their batteries. At the same time, in order to keep abreast of fashion trends, or business skills, shopkeepers can visit various major clothing industry websites and forums, and communicate with successful businesses to make up for their shortcomings. Maybe you will find unique sales skills in your communication.