How To Do The Lighting Design Of Clothing Store

Light can be divided into two types: natural light and artificial light.

Artificial lighting has the characteristics of easy distribution and easy configuration. It can excavate lighting requirements, and help to control and regulate light volume, light source and light quality by means of professional facilities such as reflectors, refracting devices, baffle plates and diffusion materials.

Because natural light varies intermittently, the movement of light is difficult to maintain the standard of light quality.

Therefore, for the lighting of clothing display, artificial lighting is usually used to achieve a constant and constant lighting effect.

In addition, for

For example, the correct selection of light source can give

To achieve a better unified adjustment, visual and psychological to give people a sense of harmony.

The window is a key point of the overall lighting application.

Of course, according to the daylighting of the windows, the stores should use different lights to provide three-dimensional decoration for the clothing in the window, and enhance the embodiment of the quality of the clothing brand and style.

Of course, lighting is not a good window, usually combined with the brand's own color base.

Most of the domestic brand positioning is mainly reflected by the use of lighting, which can tell a clothing brand its own value directly. Lighting is the best way to embody the brand concept.

In the shop window with better daylight, lighting is a supplementary display prop. It can better reflect the effect and grade of dress adornment, give people a clear and comfortable feeling, and thus enhance the value of the brand.

Lighting is endowed with

The main tool of store image.

The target consumers of fashion brands should be fully considered when choosing.

The flexibility of the lighting area enables you to be able to shape your store image and fully highlight the main products through lighting, so as to guide the attention of consumers and to gradually satisfy consumers' tastes and requirements through lighting selection.

First of all, improve the image of your store, and then create the most suitable lighting scheme combined with interior decoration.

In order to analyze more clearly, because this part of the paper does not make a point, the following is only the classification of clothing stores, and according to different levels of clothing stores, clothing lighting shows the application effect.

Take an in-depth analysis of three fashion and accessories stores as an example:

Premium brand stores have relatively low basic illuminance (300LUX), warm tone (2500-3000K) and relatively good color rendering (Ra>90).

Use a lot of decorative spotlights to create dramatic effects (AFl5-30:1) to attract consumers' attention to the latest fashions and match the atmosphere of stores.

Higher basic illuminance (500.1000LUX), better color rendering (Ra>80), cold coloring (4000K), and creating a friendly and casual atmosphere.

Use fewer spotlights to highlight special products in specific areas of the store.

It enables consumers to clearly show the texture, fabric, color, handle and workmanship of sweaters and shirts.

The average illumination was (300-500LUX), natural tone (3000-3500K) and good color rendering (Ra>90).

Combined with the use of a large number of key lighting to create a relaxed and dramatic atmosphere (AFl0-20:I).

Direct exposure to light on clothing should be more bright (>I000LUX).

The use of high sodium chromogenic lamp (2500K) is recommended in first types of store stores, while halogen lamps or straight tube fluorescent lamps (3000-3500K) are used in two other fashion stores of 2,3.

Better color rendering (Ra>80) can guide your customers to make purchase decisions.