GAP Wendi Goldman

Recently, GAP CEO Art Peck announced that Wendi Goldman will officially join the group as the executive vice president of product design and development.

Since GAP CEO Art Peck has formally taken the helm of the American casual wear brand, the management of GAP has been adjusted. The biggest change is to cancel the post of brand creative director, and the designer Rebekka Bay, who was hired from COS, left early this year.

Wendi Goldman worked in Limited Brands, a secret parent company in Vitoria.

It has opened up PINK product line and has worked in Banana Republic for a long time.

The appointment of GAP is not surprising.

Goldman is a

Driven, customer oriented leader.

According to the data, Goldman is a business origin, not a design.

The appointment means that the old company has shifted its focus to business marketing rather than design.

After taking office, Goldman will be responsible for marketing and product operation.

It was one of the world's most popular flat fashion brands. When it was founded in San Francisco in 1969, only a handful of employees.

It now has five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta) and more than 3200 chain stores, and was settled in China in October 2010.

From COS to Rebekka Bay, GAP obviously has high hopes for her. I hope she can put more fashion elements into the design and carry forward the American fashion.

In September 2012, Rebekka Bay was appointed by Gap, and strives to give the brand a brand new personality and a stronger voice.

But because she once served as a designer and a Scandinavia aesthetic standard in H&M, it seems to be inconsistent with Gap's American leisure image.

The competition in the clothing industry is fierce. The advantage of GAP lies in its simple and relatively stylish style. How to get loyal consumers and lose a new generation of young consumers.

Can Wendi Goldman's appointment change the current decline of GAP? GapInc. recently announced its latest performance, earning $319 million in the fourth quarter, an increase of 4%.

Revenue rose by 3% to 4 billion 710 million dollars, mainly due to strong sales performance of its Old Navy brand.

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Versace will release 2014 of its operating performance in the first quarter.

At present, the shareholding structure of Versace is like this: Donatella Versace and her daughter Allegra Versace Beck have 20% and 50% shares respectively in the GiVi of Gianni Versace SpA holding company; chairman Santo Santo holds 30% of the shares, and has the right to sell shares in the future when the company is going public; after last February's equity trading, Blackstone Group also owns a stake and contends with the shares.

At present, the products of Versace include: VERSACE ALTIER COUTURE (Versace advanced customization); VERSACE VERSACE (Versace fashion); second line brand: VERSACE COLLECTION (Versace advanced garments); VERSACE JEANS COUTURE (Versace comprehensive series, including SPORTS, JEANS Series); and (Versace's young brand, originally closed after 2004 is now redesigned);

Donatella Versace integrates the Internet and fashion, giving the fashion sense of modernity at the same time, adding some sense of future, fluent lines, romantic colors, and upgrading of Logo have the business thinking of luxury brands. Donatella's modern thinking is exactly the same as that of Burberry art director Christopher Bailey.

In the spring and summer show in 2014, Burberry and Apple worked together to take photos and videos through iPhone 5S. The Internet culture has been introduced into the theme of this season's Donatella. Both of them still maintain a consistently cutting standard in fashion. Business is starting to focus on a broader market and expand the layout. The younger consumers also push the brand to a certain extent, thinking about the meaning of fashion, and considering the symbiosis of technology and fashion.