Si Jie Sales Fell, The Company Is Actively Restructuring The Framework To Enhance

　　 Think quickly Recently released the semi annual performance report from July to December. Over the past half year, the turnover of the company fell by more than 16%, while the fixed exchange rate fell by 13.2% to about 1200000000 euros (HK $10 billion 700 million). Pre tax earnings declined by 73.3% to only 4 million 300 thousand euros (HK $37 million).

However, the management of the company is full of confidence in the restructuring plan. External factors were mentioned in the performance report, especially in the second quarter, especially in the first quarter.

As a result, sales in July to September fell by 16.3% at fixed exchange rates, while the decline in October to December was only 10%. This decline is more or less in line with the reduction in the sales area of wholesale and retail businesses. The brand stripped off too small stores and closed many branches. Finally, the retail business of the company fell by 12.4% to 761 million euros (HK $6 billion 700 million), while the wholesale business decreased by 14.3%.

All data are calculated at a fixed exchange rate. By region, Europe's decline was more than 12%. The Asia Pacific region has fallen by nearly 17%. Jose Manuel Martinez, President of the company, thinks that the development of the next few quarters is good. From 2015 spring and summer, the company started the vertical transformation of the structure. Contrary to previous expectations, responsible for fast fashion. Product design The room was not set up in London, but was set up in the headquarters of Ratingen (Ratingen) near Dusseldorf. Such products account for a very low proportion of the company's business, but their sales have increased by nearly 70%. Jose Manuel Martinez, the president of the company, said, "fashion trend design room helps us sell products in a short time. We have also redesigned all the major programs of our company. In the past, from conception to product shelf, we need 11 months. To date, some of these products only take two to three months. " Jose Manuel Marti Nez had previously worked as an executive at Zara parent company Inditex. He joined the company in 2012.

He believes that at present, Si Jie can not reduce the time from conception to product shelf to 6 weeks. Because of exchange rate fluctuations, European economic environment and weather changes and other factors, he did not want to provide specific forecast data for the company's performance. However, after experiencing many uncertainties in 2014/15, he expected that growth would be expected two years later.