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Tennis Star Novak Dyokovic Becomes Spokesman For UNIQLO

2015/2/7 19:59:00 92

Novak DyokovicUNIQLOSpokesperson

Top ranked tennis player in the world

Novak Djokovic

(Novak Djokovic) off the tennis sportswear, wearing traditional jeans and sneakers for Japanese UNIQLO brand new cowboy series endorsement.


Act as

Uniqlo

The main spokesperson, Novak Dyokovic (Novak Djokovic), is a commercial blockbuster for the men's wear series and cowboy series.

In the spring and summer 2015, the new men's jeans will be promoted.

The women's wear series was worn by Russian ballet dancer Polina Semionova.

Brand design

Brand new skinny jeans.

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To challenge the leading position of the world's two giants Nike Inc. (NYSE:NIKE) Nike group and Adidas AG (ADS.DE) Adidas group, the US sporting goods manufacturer New Balance Athletic Shoe Inc. decided to launch the Football League series, starting from the second half of the year, starting with soccer related clothing, footwear, gloves, soccer and other equipment, and returning to the football world since 90s.

New Balance Athletic Shoe Inc. also announced a strong sponsorship of the Premier League Liverpool F.C. Liverpool and the signing of Manchester City Manchester City captain Vincent Kompany Vincent Kompani, Samir Samir Nasri, Arsenal's Aaron Aaron Ramsey, and Manchester United's Adnan Anuzai and Adnan Anuzai, and other big players.

Liverpool F.C. Liverpool's jersey sponsor was Warrior Sports Inc. warrior sports, which was acquired by New Balance Athletic Shoe Inc. in 2004, and began to enter the football industry in the beginning of the season. At the cost of 25 million pounds per year, it won the sponsorship contract of Liverpool, and the sponsorship fee of 150 million pounds in 6 years was the most in the history of the ball game. It also surpassed the sponsorship of 23 million pounds per year by Nike.

The Stoke City F.C. Storck city of the Premier League, the FC Porto Oporto of Portugal and the Sevilla FC Seville of La Liga and other sports clubs sponsored by Warrior Sports Inc. warriors and the players who have just moved to Shanghai Greenland Shenhua, such as Australia's national education Tim Tim Tim Cahill and so on, will be pferred to the support of the Hong Kong and Macao.

In the coming months, brands will also sign contracts with a number of national teams.

And Warrior Sports Inc. warrior sports will then focus on lacrosse and ice hockey.

New Balance Athletic Shoe Inc. CEO Robert DeMartini said that in order to achieve the goal of becoming the three largest sports brand in the world, the group must take part in the world's first sport of football.

At present, in the global soccer market of 6 billion dollars, Nike Inc. (NYSE:NIKE) Nike and Adidas AG (ADS.DE) Adidas two big groups occupy 70% share, belonging to the French luxury group Kering SA (KER.PA) Kai Yun group's Puma AG (AG) Puma also has powerful forces.

Robert DeMartini points out that the group hopes to seize 10% of the shares, which means that the annual sales of sword fingers will be 600 million US dollars, and the market estimates that the group's annual revenue will be close to 3 billion US dollars.

Entering soccer will also enhance the visibility of New Balance Athletic Shoe Inc. in the international market and increase overseas contributions.

Robert DeMartini expects that 85% of its football products will be exported to the United States, and only about 50% of the group's sales come from overseas markets.

New Balance Athletic Shoe Inc. revealed that the price of newly listed football products will be equivalent to the highest level of the current market, that is, about 300 dollars, and it will only be sold in brand specialized stores within two to three years, and will not enter large retailers.


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