When Shopkeepers Come In, Be Careful Not To Be Fooled.

Clothing purchase is a commonplace problem. Opening a clothing store is the most important source of goods. However, some goods are not allowed to enter, and no matter how cheap it is, they can not rush back. So what products should be paid more attention to? What are the 3 main points of attention for the next clothing network Xiaobian?

The style should be decided according to the customers' preferences. Children pursue cute and childlike innocence. They can make the main criteria from color and pattern. Teenagers pursue fashion. Clothes are as different and unique as possible. Middle-aged people pursue business and stability, clothes are as commercial or refreshing as possible, and old people like rustic and mature, so they don't have to spend too much money. In detail, customers of all ages are different.

Besides, the style must be unique, regardless of age. If all the stalls are buying from the nearest clothing wholesale market, the customer will buy a suit and look at a style and ask the price, who will buy it at a lower price. After all, the same clothes must be chosen. Price Low. This gives customers too little choice, but customers choose more buyers.

stay Clothing supply The purchase price is not the main criterion to judge the quality of clothing sources. Why do we say so? When we choose low-end clothing wholesale, the middle and high income customers are basically blocked out. Therefore, price is only one of the criteria for measuring the quality of goods.

The most important problem that clothing shops consider is the positioning of customer groups. What age group or consumer level should be chosen for small shopkeepers? clothing High school low purchase ratio control at 10%, 35%, 55%, high-end accounted for 10%, mid-range 35%, low grade 55%, low-grade goods can be used as doorway promotional clothing, can also be placed in the shop discount sale.

First of all, the clothing store owner should have self appraisal ability when he comes in. According to the location of customers and the general price, calculate the price of purchase, and estimate the selling price. Don't listen to wholesalers' fickle. The reference price of factory is basically not a reference standard. The profit of general valuation must be guaranteed first. If sales volume is not guaranteed, then the profit of a single piece must be confirmed to be over 60%.

Some clothing is difficult to get the approval of a large number of customers, but for customers who have special needs, they will not pay too much attention to the price, but "sell without", so self valuation is the first to estimate sales, and the second is to estimate profits. If these two points are in line, what should we wait for? But we must have enough market sense and experience to estimate. Don't buy goods for the first time, depending on your own vision, this will definitely push the goods.