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American Day Rihanna Becomes Creative Director Of PUMA

2014/12/18 14:19:00 49

RihannaPUMACreative Director

Fashion circles and entertainment circles have never been separated from each other, but there are few such creative directors as Rihanna.

Rihanna has become famous in recent days.

Sports brand P

Creative director of UMA.

In fact, as early as before,

PUMA

Just like

Rihanna

With deep cooperation, he spent 1 million US dollars to invite Rihanna to design sneakers and other products for him.

Such a "multipurpose" has always been busy on the fashionable crossover road. She had worked with Armani to design underwear and cowboy costumes, and later designed a series of costumes for the British high street brand River Island.

It seems that the queen of heaven is going to sprint in the direction of female entrepreneurs.

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The French luxury group Kering SA (KER.PA) Kai Yun group expected the Gucci Gucci CEO Patrizio di Marco and creative director Frida Giannini, but the sudden "cleaning" led to speculation about who will take over the design of Gucci Gucci.

Currently the most popular number is Givenchy Givenchy creative director Riccardo Tisci.

WWD quoted the news that Gucci Gucci has been in contact with Kering SA SA (KER.PA), the largest competitor of the open cloud group, the world's largest luxury group LVMH Mo t t Hennessy Louis Vuitton Vuitton, (MOET & CHANDON) Hennessy LV group.

It is reported that Riccardo Tisci renewed its three year contract with Givenchy Givenchy in early 2013, and the contract expired in October 2015.

However, LVMH has been implementing its employees' contracts and non competition provisions for a long time, so Riccardo Tisci is unlikely to advance the flagship brand of the "dead end" flagship group in advance of the ten year of Givenchy service.

Of course, the alliance between Gucci Gucci and Riccardo Tisci will be the most exciting combination of the Kering SA SA (KER.PA) Open Cloud group after Heidi Slimane's helm Saint Laurent, and it is also expected that Gucci will find the impetus to stimulate business growth again.

Before Gucci Gucci cleaned Patrizio di Marco and Frida Giannini, the brand was asserted by analysts and the same will be eliminated.

Luca Solca, a leading analyst in the luxury goods industry and Exane BNP Paribas, said Gucci, Gucci should learn Hedi Slimane's changes in Saint Laurent, "you can't keep using the old logo, you need to break through innovation."

At present, Saint Laurent is the flagship brand of Kering SA (KER.PA), which is the fastest growing brand of Kai Yun group and even the whole industry. The controversial designer Hedi Slimane has joined the brand and has been leading double-digit growth. The brand's revenue in the three quarter increased by 27.6%, an increase of 27.5% over the base.

The rapid growth also includes Bottega Veneta, the three quarter revenue growth of 10.4%, an increase of 10.8% over the base.

However, if Riccardo Tisci leave, it will strike Givenchy Givenchy.

The market is expected to sell 350 million euros in sales this year under the leadership of Riccardo Tisci Givenchy and Philippe Fortunato, the CEO of Givenchy, CEO of Givenchy.


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