Department Store Brand

When the big shopping center collectively adjusts, the brand of the department store is also ready to move.

The first thing to bear is the big lady dress brand.

The so-called big ladies dress is always on the 2 floor of the department store. The location is a mature woman over 28 years old. The price of a dress is usually between 4000 and 20 thousand yuan.

The reporter understands that these big ladies dress brands can sustain half of the revenue of the department stores.

La Mia Nye market director said that LaMia currently reserved only a CITIC Pacific flagship store, which had been withdrawn from counters in department stores such as spring in Paris.

"The key points for future development are

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Su Hongjun, ARTIST's Shanghai business manager, said that 9 stores are now in the department store and opened the first in CITIC Pacific.

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He disclosed that the same business area, flagship store is 2 times the turnover of a department store in the people's Square business district.

There are also similar attempts.

(ISUN) its business leader said to surging news, "there are 9 department stores in Shanghai, 3 shops in shopping centers, and then the department stores that fail to perform well will be turned off and will only be opened in boutique and shopping centers.

What's interesting is that nail shops are starting to appear in high-end shopping centers.

Liu Juan's nail shop not only opens the flagship store in CITIC Pacific, but also extends to 10 shopping centers, such as the national gold center, Hong Kong Hui, K11, iapm and so on.

Liu Juan, general manager of Shanghai manicure Co. Ltd., Lin Feng, said that the average price of a single nail is 500 yuan for the high-end business.

"We will choose the flagship store where the order rate is higher."

Wolford public relations official of Austria's high-end pantyhose brand said that the Wolford flagship store in Shanghai maintained double-digit growth every year.

A senior retailer executive revealed that the shopping center is very attractive and the proportion of catering is 30%, and some even reach 50%.

But for retailers, how much of the flow of food to consumers is the key.

For example, a newly opened shopping center in Shanghai is popular, but its retailers are only 1/3 of the other stores.

More and more department store brands will shift the scales to the shopping mall.

A new report by CB Richard Ellis said that Shanghai has entered the "shopping mall" era. 90% of the future commercial supply is shopping center, department stores account for only 2%, and 8% are supporting businesses.

Chen Xi, general manager of the China commercial real estate research center, revealed that Estee Lauder was looking for a site recently. It wanted to set up an independent store in the shopping center, and set up the following small brand guide cabinets, similar to the idea of BELLE.