Wang Luodan Helped ZADIG&VOLTAIRE Beijing New Store Open

Recently, the French fashion brand ZADIG & VOLTAIRE has officially landed in Beijing fashion landmark, Qiao Fu Fang Mei mall.

New store continues its simplicity and neutralization design style, with black and white interlacing, fashionable avant-garde, and visual level, adding a strong fashion force to this contemporary building.

This is also the fourth brand store that ZADIG and VOLTAIRE combine with the fashion giant I.T group in China after Shanghai CITIC Pacific, Shanghai International Trade Plaza and Beijing Lafayette department store.

ZADIG&VOLTAIRE fragrant grass new store

Star

To celebrate the opening of the new store, ZADIG & VOLTAIRE joined the I.T blockbuster fashion star Wang Luodan.

Miss Wang Luodan recently created a woman image of courage, wisdom and freedom in her films and TV works, which is very much in line with the fashionable female image created by ZADIG & VOLTAIRE.

ZADIG & VOLTAIRE is also miss Wang Luodan's ten minute love fashion brand.

Celebrities and fashion personages also attended the opening ceremony of the new shop to celebrate together with Miss Wang Luodan to preview the ZADIG & VOLTAIRE 2014 autumn winter men's wear series in the new store.

Fashion bloggers, street pads, stylist FI little white wearing ZADIG&VOLTAIRE

ZADIG & VOLTAIRE from France has a full - bodied literary name: ZADIG is a famous novel written by the French Enlightenment writer and philosopher Voltaire (Voltaire) from 1694 to 1778, about the courage, wisdom and freedom of a young Babylon hero in his life.

VOLTAIRE is the pseudonym of French philosopher and writer Fran ois-Marie Arouet. He is keen on literary and philosophical research and writes a series of poems with great philosophical art.

Thierry Gillier founded the French brand ZADIG ZADIG & VOLTAIRE is to become a fresh air in the fashion world, a dream factory, to create and convey the luxury that people can afford, so that everyone can enjoy the freedom of fashion world.

Cecilia Bonstrom, the brand's current creative director, inherits the original intention and idea of the founder. The 2014 autumn and winter series continues the essence of the brand, and the style comes out. The knitted and fur based garment series perfectly embodies the design sense and practicality of the French brand fashion.

ZADIG & VOLTAIRE LG1 is located in the new store of LG1 (ground floor 1), which conveys the brand's fashion attitude to everyone through the new space and new products in autumn and winter.

Young actor Lin Anzhu attends ZADIG&VOLTAIRE's new lawn shop

Star Wang Luodan and many models attended the opening of ZADIG&VOLTAIRE grass new shop

MTV host Lisa activities show the fashion sticker tattoo in person.

About ZADIG & VOLTAIRE 2014 autumn and winter

ZADIG & VOLTAIRE has always shaped the strong temperament for women. In the autumn and winter of 2014, the two elements of the autumn and winter series presented to people who love life and fashion: the Military Hippie and the modern Hippie (Modern Hippie), which blend the two styles with feminization design.

The neutral military uniform style is one of the highlights of this season. The representative colors of khaki and blackish green are used in the selection of colors.

In terms of design, it focuses on many levels, with loose low breast sweater and light yarn fabric and metal boots to match the overall shape. In order to add a touch of feminine beauty to the firmness, the designer adds the 70s print pattern on the knitted clothing and military coat, adding romance and interest to the whole series, and even more national flavor.

Another theme is Modern Hippie, which embody the metropolis charm that the brand has always been good at. It is suitable for modern women with unique fashion sense. With the cool black of brand identification, it uses black and white, metal zipper, scintillating fabrics and other details to decorate the leather and knitted apparel, full of rock and roll.

The knitted garments, famous for its brand names, are tempered with warm white and noble red wine on the warm materials, with the details of the fringes and the Bohemian amorous feelings.

About ZADIG & VOLTAIRE brand

The French brand ZADIG & VOLTAIRE, known for its high cashmere knitted (cashmere) dress, was founded by Mr. Thierry Gillier.

After Thierry Gillier completed a bachelor's degree in fine arts and media from New York Bard college, the knitting series (Knitwear Collection) was created for Yves Saint Laurent and Thierry Mugler from 1983 to 1985 respectively.

In 1987, Thierry Gillier and his brother Arnaud Gillier started their own knitwear business, and began working with many designers to successfully create ATG (Arnaud & Thierry Gillier), now an international business with more than 300 customers worldwide.

Cecilia Bonstrom, with its supermodel background, joined the ZADIG & VOLTAIRE design team in 2003, and then became an artistic director, integrating the Bohemian spirit and rock style personal characteristics, making ZADIG & VOLTAIRE a hot fashion brand.