Wearable Device Development Boosts Sports Industry

In October, it became the most popular month of sports in China. In October 18th, CCTV news channel reported the hot running phenomenon in Beijing on the eve of the opening of the marathon in Beijing. On the second day, the 30000 runners ran from Tiananmen square to the bird nest in the "PM 2.5" severe "burst" weather, which is only half the total number of 2014 Marathon applications.

In October 20th, the State Council's opinions on accelerating the development of sports industry to promote sports consumption were officially released by major Internet media, and mentioned "encouraging the development of wearable sports equipment, sports fitness guidance technology and equipment, sports functional drinks, nutrition health food and other drugs", indicating that from technology to products, from demand to market, wearable devices It will become an important part of the sports industry, and running will become a breakthrough for this industry.

All this is less than two weeks away from the 2014 Shanghai marathon in November 2nd, and in October 27th, about 2000000 people / online scrambled for 18000 places on the official website of the "Mount" official website, which once caused congestion. In November 23rd, the Guangzhou marathon in 2014, though well prepared, also exceeded 50000 applicants.

In 2013, with the avalanche of hot running, "wearable devices" became the most frequently mentioned words of runners. Under the tide of mobile Internet, runners are eager to use new technologies, and even hope to invite all those who know and do not know to run together.

The news of CCTV news channel has 20 million users. The founder and CEO Shen Bo and his team are accelerating the functional iteration of App and strive to continuously enhance the user experience. Now, App can accurately monitor the distance, the number of steps, the heat consumption and the running route. It can also find people who are running around, start running races, run with more people, bring the fun of sports and social interaction to the users, and the future App will also add more social functions.

Shen Bo said that App wanted to pass on to all of us that the greatest attraction of sports lies not only in exercising, but also in sharing, stimulating people's impulsiveness and participation. So App's sports social networking model has been creating an atmosphere of being willing to share and participate. "When you see friends circle and social media are full of running routes and achievements, you will be seriously stimulated."

In a short span of 4 years, the running heat has been invaded from the public to professional events. In the online community of App, the more than 500 runners are being held every week. At the same time, a lot of running groups have been organized to run their own activities in various parts of the country. Shen Bo also gave an example. In May this year, CCTV news 1+1 once reported that as the first marathon race in China, the 30 000 quota of the Beijing Marathon had been in full use for two months in 2010, and it only took 13 hours in 2013. At the time, the host Bai Yansong predicted that "in 2014, the North horse will eventually sign the number to decide the qualification."

This may be the highest appeal of wearable devices on the "user experience". Yu Jun, a former vice president of Baidu products, said that user experience is a complete process that varies from person to person and varies from time to time. Perhaps many products can allow users to pay the minimum cost to meet their needs, but in the face of Apple Design giants, user experience needs high expenditure, and satisfaction and comfort are unprecedented.

By contrast, fast moving products such as running shoes, sportswear, nutrition health food, medicines and so on are popular with the heat of running, and the user experience provided is more direct and effective. Running was the most economical and popular sport mode. However, driven by a more scientific concept of motion, a single family annual expenditure for a working-age family is likely to reach 5000~8000 yuan, of which more than 30% will be invested in wearable devices.

It is hard to say now that the runner's prosperity is driving. wearable devices The rapid development of this field, or the ability of technology application in this field, boosted the rise of running hot. But there is no doubt that wearable devices optimize the experience of runners from all sides, greatly enriching the connotation of running.

Statistics from relevant agencies indicate that China in 2015 wearable devices The scale of the market will reach 10 billion yuan. In the process of the continuous development of sports industry, with the continuous progress of technology, wearable equipment will become the first level of the ecological chain, and the sports social interaction and product experience will be presented in front of hundreds of millions of runners.