UGG Sales Grew By 23.8% Over The Same Period, Boosting Deckers Performance Over Expectations.

Outdoor apparel company Deckers 2014 fiscal year second quarter performance far exceeded Wall Street expectations, in the second quarter of fiscal year 2015 (July 1, 2014 to September 30, 2014): net sales increased 24.2% to 480 million 300 thousand dollars, up 386 million 700 thousand US dollars in the same period last year, gross margin increased 3.4 percentage points to 46.6%.

The net profit of the company was $40 million 700 thousand, an increase of 23% over the same period last year, and a diluted earnings per share of $1.17, while analysts expected the company's earnings per share to be $1.03.

UGG brand sales grew 23.8% over the previous year to $417 million 100 thousand.

Teva brand sales grew 14.9% over the previous year to $20 million 700 thousand.

Sanuk brand sales grew 3.2% to 19 million US dollars year-on-year.

Direct business (including direct outlets, electronic commerce), same store / comparable sales increased by 3.3% over the same period last year.

Business grew 20.1% over the previous year to $63 million 200 thousand;

E-commerce business grew 45.1% over the previous year to $21 million 600 thousand.

The flagship brand UGG has performed well in wholesale sales and e-commerce business, and this part of the growth has also offset the decrease in direct store sales and international dealer sales.

Teva's international wholesale business declined, while Sanuk's domestic wholesale orders began to decrease, but the net sales of the two brands increased significantly.

Of particular note is the significant increase in the revenue of the latest brand Hoka One One in the portfolio.

At the same time, it adjusted the performance expectations of fiscal year 2015, and expects sales in the 2015 fiscal year to reach US $1 billion 800 million, an increase of 15% compared with 2014, which was originally expected to be 14%.

"We believe that consumers will respond positively to competitive pricing, innovation and enhanced aesthetics," said Angel Martinez, CEO and chief executive officer of the company.

We will continue to focus on marketing offensive and multi-channel strategies to effectively disseminate products and strengthen direct marketing channels. "