Italy Fashion Industry Strengthens Ties With South Korea To Promote Fashion Association'S Cooperation

Italy and South Korea are stepping up ties in the fashion industry.

Italy Fashion Association

The fashion association signed a memorandum of understanding with the Korean trade and investment promotion community.

The purpose of this agreement is to "promote cooperation between the two fashion associations and increase business links through information exchanges, thereby promoting strategic investment and business development".

To promote cooperation between the two sides,

In recent seasons, South Korean designers have been invited to Milan fashion week.

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It was signed in October 16th on the occasion of celebrating the 130 years of diplomatic relations between the two countries.

The two sides also held a grand party in Milan, representing three young designers on the stage: the designer group of Italy CO|TE brand Tommaso Anfossi and Lorenzo Ferrari, the South Korean designer Rick Lee developed in Italy, and the South Korean designer Lee Jean Youn developed in New York.

Mario Boselli, chairman of the Italy Fashion Association, said: "South Korea is an important strategic country in Italy.

Our sales of shoes and leather goods increased by 16% in the first half of this year.

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Sports brand Puma recently launched sole shoes like "cat sole".

The soles of the "2014Mobium" series are divided into several pieces like soft soft feet.

When walking, the distance between regions becomes smaller.

The eight figure shoe soles in the middle will shrink and expand during running, helping to soften the floor.

Nike's "Luna" (Deng Yue) series of running shoes has long been the focus of marketing.

Nike launched the "LUNA RGLIDE6" in July.

The inspiration for this sneaker comes from the astronauts who walk on the moon under weightlessness.

The soles are made of new materials with high elastic sponges, showing the astronauts running on the surface of the moon, so they are called "Lunarlon".

Reebok sneakers use similar soles of sports car tires.

The name of the shoe is "Z Quick", which is taken from the "Z class tire", which is the highest grade in tire safety rating.

This year's newly launched "Z Quick Electrify" running shoes will maximize contact with the ground by laser cutting, improving the gentle friction and running speed.

The sole of Under Armour has unique female bra technology.

The spacesuit used in the Apollo space program is produced by "bra factory". Under Armour focuses on this. In the "Speedform Apollo" soles, the "bra belt" three-dimensional shaping technology is adopted.

The heel part of the heel feels like a pair of socks. It's very comfortable.

The soles of Adidas's Spring Blade running shoes are attached to 16 slanting high elastic blade.

It feels like a spring on the sole.

A Adidas official said: "in order to find the blades that can maximize energy efficiency, the innovation team tested hundreds of substances in 6 years before producing this product."

The outdoor brand Salomon's running shoes use the soles suitable for "cross-country running", which can run on low mountain, gravel road or wet mud.

The "Speedcross3" sneakers have adopted high and low hem soles, which greatly improves the grip.