The Era Of Chongqing Super Shopping Center Is Coming.

In recent years, from the days of Longhu days street, Chongqing has springing up huge shopping centers, such as Huarun the Mixc, Banan Wanda Plaza, Dongyuan D7 shopping center, etc. their common characteristics are large volume, the general project overall construction area exceeds one million square meters, and the commercial area is more than 300 thousand square meters.

With the opening of Huarun center in the Mixc, there are two super shopping centers in the "Pan Daping" area. The industry has exclaimed that Chongqing has entered the era of super shopping centers.

It is worth noticing that the shopping centers in the Chongqing market this year are mostly super shopping centers with a volume of more than 300 thousand square meters, such as the two phase of the first phase of the first phase of the Longhu street, with a total area of about 320 thousand square meters, plus a total area of over 600 thousand square meters, and the total commercial area of the whole project is 1 million square meters. The newly built Huarun the Mixc building area is 350 thousand square meters. The commercial volume of Banan Wanda Plaza is nearly 700 thousand square meters, and the building area of Dongyuan D7 shopping center is 300 thousand square meters.

In the Zhao Mu Shan plate, only 600 thousand square meters of commercial facilities are planned for the Yorkshire project alone, and the commercial volume of the whole area reaches 1 million square meters.

In addition, in Banan, such as Longzhou Bay, south bank tea garden, and university town in the sand area, there are large quantities of commercial projects or shopping centers springing up.

Depth

Four demands of consumers, cities, strategy and market

Decide super

Why

In recent years, such a large number of shopping centers will be springing up. In this regard, the industry analysis shows that the emergence of mass volume super shopping centers is determined by the four major needs of urban development needs, public consumption demand, developers' strategic development needs and market demand.

urban development

Promoting Shopping Mall upgrade

The form of commercial carriers is closely related to the needs of consumers.

A deep industry insider said that the commercial carrier is constantly improving with people's consumption level and consumption demand.

At first, people's consumption demand is not high, usually in the form of market and market.

Then there was a department store. Although the Department Store gathered more commodities, the department store mainly emphasized the shopping function. People could not satisfy other consumption demands except buying things here.

With the improvement of living standards, consumers have put forward more and more demands on the consumption environment, form and purpose. Therefore, many shops and franchised shops have come into being.

Later, there was a shopping center that could organically combine different formats, that is, Shopping Mall. This mode set off a new wave of business operation mode, and it was popular for shopping, dining, leisure, entertainment, tourism and other comprehensive business models and perfect environmental facilities.

With the increasing demand for diversified consumption, more and more people pursue the experience of consumption. They need a larger scale, a more complete format and a more comfortable environment. So there is a super shopping center that can meet the needs of all people one stop.

The super mall now appears to be larger, more complete and more comfortable. It can be seen as Shopping Mall.

Take the Longhu days street as an example, it makes up for the shortcomings of traditional Shopping Mall, such as retail, catering, entertainment, leisure and other supporting facilities, and creates a one-stop family consumption center, which can meet the needs of a family from old people to children's consumption, entertainment, leisure and so on.