100%, Native American Consumer Favorite

Here world Clothing shoes and hats Xiaobian network to introduce us consumers are pursuing "100% local manufacturing."

American Giant is an online clothing sales website that sells hoodies. Its hat is fashionable and widely loved by American consumers, and even attracted a large number of IT engineers in Silicon Valley. For 3 years since its establishment, American Giant has insisted on producing garments in the United States. Vineyardd Winthrop, the founder of American Giant, believes that the United States can produce smartphones that represent the latest technology, but there is no way to produce a sweater on its own. Because the manufacturing industry in the United States has been seriously "abandoned" in the past decades, it also makes the United States no resistance in the economic crisis. To this end, American Giant pursued the principle of 100% made in the United States, and cotton was also taken from the United States and produced excellent quality sportswear in local factories.

American Giant is headquartered in San Francisco and works with 5 US factories to produce sportswear, shirts, sports pants and so on. 3 factories are located in California, and the other two are in North Carolina. "Making garments in North Carolina is more convenient than in Shenzhen, China." Bayard Winthrop, founder of American Giant, said.

After the economic crisis, manufacturing recession is considered to be the main reason for the weakness of the US economy. President Obama launched a campaign to support the "made in the United States" campaign. American Giant clothing company was founded in 2012, when Obama advocated the "made in the United States" period. Winthrop said that if a factory is established in foreign countries, it may destroy the brand image of the company, or it may also reduce the quality of its products.

American consumers are now in an interesting fashion. Many people are buying one. commodity I would look at the label before and ask: is this made in the United States? Americans do not come out of patriotism or think that the quality of American goods is better. This is mainly because the lessons learned from the economic crisis are too profound.

Since the outbreak of the economic crisis in 2008, the unemployment rate in the United States has increased dramatically, and many people's lives have been in a serious predicament. Now that the United States has just stepped out of the mire of the economic crisis, Americans are beginning to rethink that one of the reasons for the high unemployment rate is the result of the massive transfer of American manufacturing to overseas. For this reason, the US government and some leading enterprises began to encourage the manufacturing industry to return to the mainland. In response, WAL-MART launched an initiative to encourage the return of the US manufacturing industry, announcing that it will spend $250 billion in the next 10 years to buy "made in the United States". WAL-MART says consumers are now willing to buy all kinds of "made in America" products from their stores or websites, including flat-panel televisions, light bulbs, towels, curtains and so on. Many companies have been inspired to return to the us to invest and build factories, and the new online clothing retailer, American Giant, is a typical American made product.

However, it is worth noting that the manufacturing industry in the United States has been "abandoned for a long time". It is no easy task to revitalize the manufacturing industry. The most difficult part is that the United States lacks mastery. technology In addition, the supply of spare parts is difficult, and many of them need to be purchased overseas. The wage level in the US is still 6 times that of China. Besides the manufacturing industry with a high degree of mechanization, the general labor intensive manufacturing industry can not be relocated to the United States on a large scale.