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In August, The Total Retail Sales Of Clothing Products Increased By 8.6% Over The Same Period Last Year.

2014/9/30 15:00:00 20

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The China National Business Information Center was informed that in August, the retail sales of 100 major large scale retail enterprises increased by 3.3% over the same period last year.

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It is the highest this year, but it is still 5.4 percentage points lower than the same period last year.

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Clothing category

The biggest year-on-year growth rate for commodities since the start of the year is 8.6%, up 3.9 percentage points from the same period last year.

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The Nike Inc. (NYSE:NIKE) Nike group, the world's largest sporting goods maker, recorded a substantial increase in the first quarter results of its 2015 financial year after its closing on Thursday, stimulating its stock price to rise sharply from 7.36% to 85.60.

The group achieved net profit of $962 million in the first quarter of August 31st, an increase of 23.5% over the same period last year of $779 million, and the diluted earnings per share rose from $0.86 to $1.09, far exceeding the $0.88 expected by the market.

The Brazil world cup has greatly promoted the sales of Nike Nike's soccer shoes and clothing, while American consumers have also made extra income by buying sportswear as their daily clothing.

Group income in the first quarter totaled 7 billion 980 million US dollars, higher than the market forecast of US $7 billion 780 million.

Up 14.5% over the same period.

Gross profit margins benefited from the increase in the share of Flyknit and other high margin products and directly to the strong growth of consumer channels, an increase of 170 basis points to 46.6%, compared with 44.9% in the same period last year.

Over the past few years, the second major markets, which have struggled with inventory pressure and are hard to sustain growth, are increasing by 18.3% to 679 million US dollars in the Greater China region, 12.1% to 3 billion 513 million US dollars in North America, 31.7% to 1 billion 714 million in Western Europe, 7.1% to 366 million dollars in central and Eastern Europe, and 3.5% and 1.3% in the emerging markets and Japan respectively.

According to brand, Nike Nike's revenue rose 14.7% to 7 billion 421 million dollars compared with the same period, and Converse CONVERSE's revenue was 575 million dollars, an increase of 16.4% over the same period last year.

By category, Nike Nike brand footwear revenue recorded an increase of 18.1%, while clothing and equipment increased by 10.6% and 4.6% respectively, but sales of extreme sports and golf products declined.

After excluding the exchange rate factor, the total value of orders shipped in 9-11 months increased by 14% year on year, and the market was expected to increase by 10%. The largest market in North America increased by 15%, outperforming 9.8% of the market forecast, but the growth rate of 6% in the Greater China region was less than that of the market forecast.

In a conference call after the earnings report, the group said that the annual diluted earnings per share will grow by 20%, and the market forecast will increase by 14%. The gross profit margin of the whole year is expected to increase by 125 basis points over the same period last year.

In contrast, Nike Inc. (NYSE:NIKE) Nike group's largest competitor, Adidas AG (ADSGn.DE) Adidas group, the second largest sporting goods manufacturer in the world, issued a profit warning last month due to the unstable situation in Russia and the demand for golf equipment in North American markets, warning that the performance targets for the next two years could not be reached.

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