Wechat Pays O2O Ecological Chain Bottom Up

From last August, we launched the WeChat payment vending machine in cooperation with Bao Bao. By August this year, WeChat paid the official announcement of the "WeChat Smart Life" industry wide solution. During this year, the WeChat payment team has become increasingly clear about the idea of O2O, that is, based on the "WeChat public number + WeChat payment", to help the traditional industry "pplant" the original business mode to the platform.

In September 24th, WeChat paid general manager Wu Yi and some members of his team for the first time to accept the twenty-first Century economic report, including a few media interviews, explaining the ecological chain of WeChat paying O2O.

It is understood that WeChat provides closed loop mobile Internet business solutions, including service capabilities include: mobile business portal, user identification, data analysis, payment and settlement, customer relationship maintenance, after-sales service and rights protection, social promotion and so on.

At present, WeChat payment has penetrated into many traditional industries, including dozens of industries such as taxi, shopping, medical, hotel, retail and so on, and provide standard solutions for them.

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In addition to forming a benchmark case by connecting a small number of businesses, it is also exploring ways to cooperate with the third party service companies.

It is reported that WeChat will pay a certain cost of payment when it comes to cooperation with merchants and third party service providers.

"These third party service companies have system providers, including the cash register system, CRM system providers and Internet service providers. The third parties are doing business around the business. These are our partners. What we provide is a tool and capability to help third party companies."

Wu Yi told reporters, "this is a

We hope to serve users through WeChat, rather than harassing users. Therefore, including user privacy and not harassing users is our bottom line.

As a matter of fact, at present, BAT is home to three companies.

The field has already been countered. For example, Alipay launched the "future hospital" plan in May this year. As of September this year, the future hospital has been launched on 10 hospitals, while the WeChat wisdom medical solution is accelerating the layout. Nearly forty hospitals in the country are promoting WeChat's whole process experience.

At present, in terms of future hospitals, WeChat still has some unique advantages over Alipay.

First of all, WeChat has a relatively wide population coverage. Alipay people mainly come from Taobao, with a relatively narrow age coverage. Second, WeChat's current public information experience is also valued by hospitals, because they attach great importance to post visits such as the establishment of relations with consumers, and Alipay does not currently have two-way messaging. Even if it sends messages, the click through rate is far lower than that of WeChat. Third, from the point of payment to the next message, the current scheme will be more flexible than that.

The advantages of the medical industry also represent WeChat's advantages in other industries to a certain extent.

WeChat team members said that the premise of "Smart Life" is the development of one industry, but in the end, WeChat payment hopes to get all sectors of the solution to get through, and ultimately become the most valuable point of consumption.

In the future, WeChat payment will lead some cross-border cooperation. For example, when shopping in Tianhong shopping mall, you can get tickets for dripping tickets.

"Because everyone has already opened up the WeChat payment, then the cross industry cooperation will become easier, and there will be more games in the future."

WeChat team members told reporters.