Analysis Of How Shopping Centers Play "Do Not Close"

In August 16th, the exhibition of Beijing Railway Station and Transformers 30th anniversary opened at Yau Tang shopping center, marking the beginning of "no closing'36 hours without closing".

During the 36 hours of activities from 16 to 17 August, the total volume of passenger shopping in Yau Tang shopping center climbed to 120 thousand, and its sales volume tripled year by year.

In this event, Yau Tang combines the activities of "Transformers 30th Anniversary Exhibition" and "target='_blank'class='keywordsSearch'>36 hours without closing" activities, so that consumers can enjoy unique experience and experience through the exhibition, and can satisfy the shopping needs through multiple promotional activities.

At the same time, Yau Tang's traditional retail entity's subversive revolution and pformation continued to heat up.

Looking back at this marketing campaign, the intensity of the two days and nights is no less than that of holidays such as Christmas.

Peak.

Apart from the contribution made by passengers and sales, what is the real purpose of Yau Tang shopping center? What is the real purpose of this event?

Industry linkage, brand alliance, and abandoning traditional non closure.

It is worth mentioning that, because of the difference in business operation mode, "no closing" promotion mode appears mostly.

Format, and rarely used by shopping centers.

The application of "no closing" promotion in Yau Tang is an omni-directional combination from the format combination to the brand linkage. It lasted nearly three months from preparation to implementation.

In order to make the "no closing'3"