High-End Market Development Of Community Business Mix

< p > strong > community convenience store will also use < a href= "http:// www.sjfzxm.com/news/index_c.asp" > big data < /a > /strong > /p >

< p > whether it is a large department store or a chain convenience store along the street, it is experiencing the impact of e-commerce.

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In the era of Internet, where should the traditional community convenience stores with limited business space, single commodity types and "mixed, chaotic and scattered" areas go? P < /p >

< p > Youkang is trying to change. The newly launched Youhui network project is positioned as the O2O intelligent community e-commerce platform. The existing community scattered and fragmented community stores should be included.

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< p > > it is reported that at present, there are 2000 traditional community convenience stores signed by Youkang href= "http:// www.sjfzxm.com/news/index_c.asp" > Hangzhou < /a >. By the end of July, the first "you Hui shop" will be opened. In August, there will be 100 "Youhui stores" listed, and by the end of the year, 1 people will be landing in Hangzhou.

It is estimated that by the end of next year, there will be 5 000 "you Hui stores" in 50 counties and cities in Zhejiang, and more than 10 in 2016.

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What are the changes in the layout of "P >", "a href=" http://? Www.sjfzxm.com/news/index_c.asp "," traditional community "/a" convenience store "?

< p > according to the relevant person in charge of Youkang group, the procurement cost will be further controlled.

"The community convenience store collects goods through YWP, and the price is more affordable.

Secondly, through the analysis of large data, through community buying crowd analysis, accurately grasp the habit of consumers buying goods, can provide convenience stores with more complete and more accurate commodity items, and even set up special areas for fresh products and local specialties.

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< p > besides, logistics can arrive accurately, reduce the shortage loss and realize the reasonable store in limited space, which is also the advantage of "upgrading".

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< p > < strong > community shops must meet the needs of residents no more than /strong > /p >

< p > field chain brands are also starting to join in Hangzhou's community convenience store resources.

The joint one hundred, which is based in Chengdu, has announced that it will set up 18 supermarkets or convenience stores nationwide to provide shopping and other services for urban and rural residents.

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< p > Wu Changlin is the owner of a joint one hundred supermarket in Hangzhou's Ding Qiao agricultural park.

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< p > "community stores can only survive if they do everything in their service."

Wu Changlin said that the shop opened in 2009, due to the rise of online shopping and other reasons, his small supermarket turnover is not as good as before.

"From vegetable, fruit, local products to imported goods, community stores are best equipped to bring consumer products to the store.

But limited to the area, and the purchasing power and the affordability of inventory, the goods of community stores are difficult to meet all needs, especially those of high-end, branded goods and seasonal goods.

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< p > "now neighbors will go to the mall every weekend to buy, usually at home with little mouse can buy general merchandise."

Wu Changlin said, "for our traditional community stores, every shop is thinking about how to cope with the shrinking business.

We hope that through brand management in the future, we can add brand value to our store products and raise profitability. "

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< p > < strong > high-end market development community business mixed form < /strong > /p >

In the middle of May this year, the express heavyweight began to launch the online service community store called "Hey guest" in many provinces and cities nationwide. It is expected that the total number of shops will reach 4000 by the end of the year. The location will be biased towards the high-end community, and the consumption ability and the high demand for services of the surrounding residents will be valued.

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"P", coincidentally, Huarun brand Vango, a chain store convenience store, is also working hard. It is mainly located in the vicinity of the metro and business circles. Currently, there are 41 stores in Hangzhou.

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< p > "the future convenience store will gradually pform from a simple business district store to a mixed shop containing community functions. This is a trend."

Huarun's official said that by the end of August, there will be 6 such mixed stores, which will serve not only the floating population in the business circle but also the residents in the community, and the WiFi will be installed in the store to increase the leisure area and make the residents' good neighbors live.

"For example, the newly opened stores in Wulin Prefecture, mainly for high-end residential crowd and white-collar workers in the surrounding office buildings, are doing well every month, which is a good example of the pformation of convenience stores to the mixed type of community business."

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