Interview With Xu Laitian, Executive Vice President Of Jiangsu Photo Technology Co., Ltd.

"P" "Healthy City, green lighting" has become an important symbol of social progress and the improvement of the quality of life of the citizens. It is the common pursuit of urban builders and the general public. High quality lighting products are the guarantee of realizing "green lighting" and creating a healthy and comfortable light environment.

Tian Ying's light has been making unremitting efforts in the field of optical application technology, and has been effective in controlling and innovating business models in the technological development trend of the industry.

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< p > attach importance to the promotion of "three forces and one system". The "three forces" of Tian Ying's light refers to brand power, product strength, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > marketing force < /a >, "one system" namely customer service satisfaction system.

Tian Ying Guang has been trying to enhance the end-users' awareness of brand, adhere to the self-discipline of excellent brand enterprises, insist on doing "conscientious products" without risks, resist the name of brand, and make "cheap and low-quality products" fool the common people.

Tian Ying Guang has excellent technological R & D team's innovation ability, new product's sustainable development ability, and high a href= "http:// www.sjfzxm.com/news/index_c.asp" > cost performance < /a > product strength, at the same time, in channel development and mode innovation ability, dealer support policy attraction, is also second to none in the industry.

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In 2014, P will continue to adhere to its own development path in the increasingly fierce domestic lighting market.

At present, the light of Tian Ying has made some progress in the channel, and will increase investment in the market in the later stage, and strive to fully realize the strategic concept of "Guang Ying" in the end of 2014: < /p >

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > channel < /a > changes: at present, the light of Tian Ying in the ten major luminaire cities of China and seven major cities in China, set up the "optical experience center" in full scale, and adjust the brand strategy accordingly. From the previous engineering brand to the circulation of the mass brand, its product positioning is at the top end, ensuring quality is the highest; the price positioning is lower and closer to the terminal market.

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< p > Second, product changes: the integration of LED engineering products and LED circulation mass products, on the basis of consolidating and enhancing the professionalization of outdoor engineering products, and increasing the R & D investment of indoor products and household products.

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< p > Third, market strategy change: differentiation promotion mode, adhere to the industry's first "1+N distribution cooperative service mode", each prefecture level city / dealer stationed 1 sales engineers, on the one hand, to assist distributors to develop distribution partners, expand project, organize market promotion activities, on the other hand, responsible for organizing headquarters for distributors, engineering projects including technical research, effect design, product selection, technical support, installation guidance, after-sales service and other N units of integrated services.

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< p > after several years of precipitation and accumulation, all the lights of Tian Ying have been fully prepared in terms of product research and development, team building and so on. In 2014, the support for the construction of terminal image of store, shop, shop and exhibition wall was unprecedented in the industry.

Tian Ying's light power has become a "respected semiconductor lighting listed company" in 3-5 years, and has become a "global solid state lighting application leading enterprise" in 8-10 years.

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