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Zhejiang Province Pinghu City CPPCC Suggestions On Clothing Industry Brand Building

2014/8/12 11:01:00 33

Zhejiang Pinghu CPPCC Clothing Industry Brand Building

< < a href= > http://sjfzxm.com/news/index_cj.as > > /a > 100 pieces of clothing, Pinghu has one. Pinghu, Zhejiang, which owns more than 2000 garment enterprises, produces the world's most famous clothing brands, but few of them belong to their own brands. In July 24th, the Pinghu municipal CPPCC held a chairperson meeting to discuss and discuss politics around "implementing effective brand strategy and boosting regional economic spanformation and upgrading". 
 Pinghu is the hometown of Chinese clothing and the largest foreign trade clothing production base in China. In recent years, with the rise of labor costs and the impact of new business models, both the government and enterprises are increasingly experiencing a crisis. How to realize the spanformation and development of traditional industries? The Municipal Association will take the implementation of effective brand strategy and boost the spanformation and upgrading of regional economy as an important annual consultative topic. In order to set up this consultation conference, the municipal CPPCC organization special research group has conducted nearly half a year's research through holding seminars such as departments, enterprises, business associations, etc., to study and investigate in advanced areas of South of Jiangsu. The survey found that Pinghu has not only a small number of brands, but also a strong sense of brand creation, limited ability to create brand teams, weak capacity of most industrial development and design, and weak foundation of brand work. At the same time, the large proportion of industrial processing trade and the large number of foreign-funded enterprises have also made some difficulties in brand building objectively. 
At P meeting, the committee members actively spoke for brand building around how to implement effective brand strategy. "There is a lot of policies and institutions, but the enterprises do not know who it is to find." In view of the doubts raised by enterprises, Xu Jiaqi, director of the Municipal Association of science and Technology Commission, suggested that "we must strengthen integration and make overall plans for the work of brand building in the city." It is impossible to create a brand, first of all to make a brand, not ten or eight years. During this period, there will be many problems. The government must choose enterprises with ideas, capabilities and motivation to focus on supporting. Fei Yonghua members talked about their views. "Now the market competition is very intense, creating brand is very difficult. By creating famous brand in Pinghu, it will promote the popularity of our industry and products." The science and Technology Bureau is in charge of the leadership. 
 listening to your speeches, Qian Yongbiao, deputy mayor of industry, said that the CPPCC's report and the consultative discussions of the conference had found the bottom for the government, pointed out the problems and offered suggestions. Next, we will attach great importance to brand building, conscientiously study and carefully study the recommendations of the CPPCC, and actively adopt.