Wenzhou Officially Launched "100 Shoe Brand" Joint Exhibition Activities

Wenzhou's "100 shoe brand" joint exhibition is one of the series of activities of Wenzhou shoe leather industry association to build Wenzhou's fashion capital and shoe leather industry. On the afternoon of August 29th, jointly sponsored by the shoe leather industry association, Wenzhou Commercial Daily and Wen Shi economic science and education channel, the "2014 China shoes capital brand innovation branch" hosted by Dana exhibition company will also be held in Wenzhou International Convention and Exhibition Center.

In September 2001, China Light Industry Association The China Leather Association has awarded the honorary title of "China Shoes Capital" in Wenzhou. This is the first "golden brand" gold business card in China. It is also the first industrial area in our city. Economic brand 。

　　 China Leather Association Xie Rongfang, executive vice president and executive director of Wenzhou shoe leather industry association, said that at present, Wenzhou shoe leather industry has prominent scale advantages, professional division of labor and perfect matching, and brand agglomeration effect is obvious. Wenzhou is the fashion capital, and the shoe leather industry should take the lead.

2013 (2013 stores), the annual output value of Wenzhou shoe leather industry is 85 billion 200 million yuan. In the first quarter of this year, there were about 3600 shoe making enterprises in Wenzhou, and footwear brands were expected to exceed 5000. "Wenzhou shoe industry has become one of the most competitive footwear large-scale fashion industry clusters in China."

The rapid development of the footwear industry in Wenzhou has also stretched the industrial chain. At present, the 3 main industries, including shoes, leather and leather goods, and the industrial production system of synthetic leather, shoe material, shoe machine, shoe last, shoe mold, shoe mold, leather and so on, have been formed, and the relevant professional market has played a very strong agglomeration effect.

The development of Wenzhou shoe industry chain of "China Shoes Capital" has also spawned "China's synthetic leather capital", "China's casual shoes production base", "famous Chinese rubber shoes city", "China shoes capital safety shoes city", "China Shoes Capital women's shoes base" and "China skin capital" six power brand industrial base settled in our city.

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First, Wenzhou's "100 shoe brands" joint exhibition activities.

Wenzhou "hundred shoe brand" joint exhibition activities, Wenzhou business daily layout as the carrier, to focus on display. The members of Wenzhou Shoe Leather Industry Association participated in the following ways:

1. Wenzhou shoe leather industry association first selected a number of well-known shoemaking enterprises with strong sense of design, high fashion and dynamic market, from the member units, as Wenzhou's "100 shoe brand" joint exhibition activity entry enterprises, and sent a letter to the enterprise to inform the finalists.

2. from September 2014 onwards, every week in Wenzhou business daily, the full page of the color page was published, and the Wenzhou 100 shoe brand exhibition was published in 35.

3. during the joint exhibition of "hundred shoe brands" in Wenzhou, the Wenzhou business daily "shoes and clothing" weekly is concerned about the participating enterprises and brands, so as to further enhance the brand image, expand the influence of enterprises, and promote the formation of clusters of shoe fashion brands.

4. Wenzhou shoe leather industry association in 2014-2015 years of external publicity and promotion, focus on upgrading the "hundred shoe brand" cluster influence, and create a new bright spot for the development of Wenzhou footwear industry.