Analysis Of Vip.Com'S Logistics System Construction

< p > because vip.com's "flash buying" mode, its warehousing is fast forward and quick out management, and products that can not be sold will be returned to the manufacturers quickly.

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On the p distribution, vip.com is cooperating with the third party logistics company.

From the storage center to the pportation between cities, the same area vip.com packaging is delivered to a central city by a logistics company.

Then, vip.com signed more than two local express companies, distributing them to consumers by two times.

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Compared with several P platforms, vip.com and Tmall are responsible for express delivery to third parties.

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The P > Dangdang logistics is operated by China Post. It is delivered on the day of service in 19 cities, 158 cities are delivered the next day, and there are return and exchange services in 766 cities and towns.

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< p > Jingdong has its own logistics, more than half of which can be delivered on the day or next day. By the end of 2013, the service can be delivered in 31 cities on the same day, and the 206 cities will be served the next day.

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< p >, therefore, the logistics experience of vip.com and Tmall is inferior to < a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a > Dangdang.

According to a user who has shoppers in vip.com many times in Guangzhou, "vip.com's express delivery usually takes two or three days, and there are second days to receive goods, but less."

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In order to ensure the quality of logistics, vip.com announced at the 2014 logistics promotion conference that the average freight forwarding price of the national logistics company increased from 6 yuan to 6.5 yuan per P.

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After "P", vip.com senior vice president Tang Yizhi announced in a more high-profile manner that "next June, vip.com will complete the logistics self built system, when 90% of the orders will be delivered by vip.com itself."

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After "P > self built a href=" //www.sjfzxm.com/news/index_c.asp "> Logistics < /a >, it attached importance to the vip.com under the line, and took a big step toward the heavy assets direction.

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< p > unlike other electric providers, vip.com has always focused its efforts on the Internet.

Whether it is the proportion of logistics, is the buyer's team of 300 people, or its thousands of brands bound.

Compared with the contents of these lines, vip.com's website is too crude.

Some people even think that vip.com is doing the traditional industry in the shell of the electricity supplier.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > vip.com < /a > operation data show that in 2013 the fourth quarter operating cost of vip.com was US $130 million, an increase of 108.6% over the 64 million 120 thousand quarter of the fourth quarter of 2012.

In the quarter, the proportion of logistics expenses in revenue was 11.2%, marketing expenses accounted for 4.4%, administrative expenses accounted for 2.2%, and technology and content costs accounted for 2.7%.

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< p > through this cost data, we can see that vip.com's investment in online technology and content is small and not very valued.

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< p > on vip.com's official website, the big category is only three parts, namely, the special sale, the ETUDE luxury and the only product group, and its main sale will be on the page, including only the front page, the beauty sale, the paternity sale, the home sale and the five lines on the line tomorrow.

In addition to the introduction of merchandise, users can only inquire about shopping cart, order, and simple brand collection.

Compared to Taobao, Jingdong, Dangdang, Amazon and other electricity providers of various interactive and social functions, vip.com's website construction is thin.

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< p > although it is still the first place in the limited time sale, its business is encouraging, but vip.com is far from being proud.

Because of the fat sale at the time limit, big business executives are catching up.

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Less than P, 2013, electricity providers were concentrating their efforts. Tmall launched a brand new sale platform on the basis of "brand sale", and the "special sale" of shop No. 1 was changed to "1 Flash shopping"; Dangdang online "tail product remittance"; Jingdong launched "Jingdong flash group" and "Jingdong flash buying".

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Less than P, the business tycoons undoubtedly have better platform advantages.

In this regard, vip.com chose to expand the number of brands and categories, mainly clothing, expand the category to bags, footwear, cosmetics, accessories, home, mother and child, travel and other fields.

Among them, the expansion of cosmetics through the acquisition of Le bee net, can be described as the focus of vip.com next category layout.

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< p >, however, a cosmetics agent of vip.com told reporters, "tail cargo is generally non-standard products, and cosmetics are standard products, there is no tail cargo."

For the platform, they will not be able to produce more than ten months.

As the first batch of cosmetics agents of vip.com, it said, "vip.com makes cosmetics more for the site, and its main force is still in the clothing."

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Shen Ya, a garment manufacturer in Shenzhen, has a very good sale of clothes. The buyer team and professional customization are its p.

But this device is hard to apply to the cosmetics industry.

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Vip.com, which lacks Internet gene, has to work hard to find a way out in the four sides of containment and continue to control the leading position of P.

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