Juicy Couture Still Exists. Global Expansion Will Start In Asia.

< p > > a href= "http://fz.sjfzxm.com/" > last year < /a >, Authentic Brands Group bought Kate from the Kate Spade & Co. (predecessor is the right of the 196 million), and owns the intellectual property rights of the brand. After experiencing the collapse of the brand North American stores, ABG is working hard to restart the global development plan of Juicy Couture. < /p >
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Less than P, many fashionable media mourned the death of the famous velvet material sportswear brand Juicy Couture, because the brand quickly closed all the stores in the United States, and the Authentic Brands Groups, the parent company of the brand, confirmed the news, but insisted that the brand was dead. < /p >
< p > > a href= "http://fz.sjfzxm.com/" > < /a > > the group has reached a long-term cooperation agreement with ImagineX Group to accelerate the development of Juicy Couture in Greater China and Southeast Asia. < /p >
< p > ABG also hopes to add 5 new distributors in the next few weeks and discuss 5 new markets. In April this year, ABG and Folli Follie Group signed the exclusive wholesale and retail agreement in Europe. ABG's cooperation agreement with Mexico's partner El Palacio de Hierro is still under discussion, as well as India, Israel, Japan, South Africa, Australia and New Zealand. In addition, ABG has other partners all over the world: MAF (Majid Al Futtaim Group) in the Middle East, JamilCo Group in Russia, Rustan in Philippines, s in Korea, and Turkey in Korea. < /p >
< p > < a href= "http://fz.sjfzxm.com/" > next year "/a" ABG will reopen Juicy Couture store in the United States, and re promote the core black label series Juicy Couture Black Juicy. By the end of this year, Juicy Couture will also introduce a low price Pink Label, which is sold in the middle end department store in the US. Pink Label will focus on sportswear and footwear products. Next year, sales outlets will expand to Canada and some foreign markets. < /p >
< p > for Asian markets, ABG and ImagineX have also joined hands to add new product lines, such as the interior clothing series or the Juicy Couture Girls series designed for young girls. These series will set up independent stores according to the needs of consumers. < /p >
Thomson Cheng, general manager of P ImagineX, thinks that cooperation with ABG is a very exciting thing. Juicy Couture can be regarded as a hot brand in Greater China. He saw the potential of brands to develop shoes with higher prices, and saw the huge market of underwear and teenage girls that had not yet been developed. < /p >
< p > Salter says that most areas will first open flagship stores, then look at the situation of setting up ordinary stores. With the help of these distribution partners, Juicy Couture will increase the number of global retail outlets to 200. < /p >