Wenzhou Shoe Enterprises Aim At Taobao'S "Amoy Brand" Power To Occupy The Electricity Supplier Market

< p > with the continuous rise of the Taobao army, a large number of Grass-roots "Amoy brands" have gradually emerged, and gradually formed their own brand strength and reputation. However, with the increasing attention of some big brands to the Taobao market, the traditional brands with quality advantages and word of mouth influence have regained the "lost territory" and become the new brand of "Amoy brands", which is more representative of Wenzhou shoe enterprises.

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< p > with the increasing popularity of the concept of "Amoy brand", Taobao's grass-roots market has become a "battleground" for traditional enterprises. In the past few years, the new channel of e-commerce has spawned the rapid rise of the "Amoy brand", creating a "myth" of performance. However, with the continuous expansion of trade scale, the grass root brand has continuously reduced the quality of products and after-sales service, so that many consumers are at a loss when choosing products.

Nowadays, the famous brands under the line have begun to concentrate on the line and recover the "Taobao land lost". With the accumulation of market advantages over the years, the brand of "Tao brand" has been temporarily overwhelmed.

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< p > it is understood that these familiar brands rely on their precise product positioning, excellent product quality and long accumulated customer resources. The era of rapid growth of the grassroots brand by electric providers to the "brand name" is probably going to be over.

The famous brand under the thick and thick line began to exert power on the Internet since last year, which has triggered the "Butterfly Effect" and changed the ecological pattern of the electricity supplier.

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< p > Red Dragonfly shoe industry said in a recent interview that in 2012, the income of the company's online shopping business was 145 million yuan.

The Red Dragonfly e-commerce company became a large taxpayer in Yongjia county last year.

It should be said that the growth of the electricity supplier ecosystem has benefited from a lot of grassroots operators' fearless development, but the brilliance of the electricity supplier still needs to be written by the well-known brands under the line.

Only 4 to 5 years before and after the launch of the well-known footwear and clothing enterprises in Wenzhou, more than 100 billion yuan of household electrical appliance business has been exported.

Take the Red Dragonfly shoe industry as an example, in 2009, the Red Dragonfly shoe industry established the Ministry of electronic commerce; in 2010, the sales volume was 9 million yuan; in the second half of 2011, the Red Dragonfly re established e-commerce as the key development business, and set up an e-commerce company, realizing the sales volume of more than 60 million yuan in that year.

From 1 to May this year, red dragonfly's online shopping income still maintained 150% growth.

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< p > Wang Jianbin, vice president of the Red Dragonfly shoe industry, said that the feeling of e-commerce to the enterprise is that the development space is very large.

For example, he said, red dragonfly and Beijing (Beijing store) East Mall to discuss business cooperation, preparation for the first year business is rated at 5 million yuan.

The Jingdong says Red Dragonfly brand will do 50 million yuan in the first year.

The two sides later negotiated 30 million yuan.

Unexpectedly, the first month's business volume was about 2000000 yuan.

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< p > Wang Jianbin introduced that in developing e-commerce business, many things on line are worth learning online.

One is to use data to speak, online customer needs can be dynamically analyzed, and business judgments are all based on data.

Advertising is accurate, online effect can be quantified, how much money invested, how much traffic has attracted, how much returns have been generated, all have accurate data.

The other is logistics speed increase and inventory control.

Online logistics is oriented to every customer. Logistics satisfaction can be scored directly by customers and can give back to the real logistics experience.

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