The Strategy Of International Retail Giants In China Tends To Be Steady.

< p > international retail giant WAL-MART closed its store in Hangzhou, Zhejiang, on the 23 th, which is the seventh store that WAL-MART has closed in mainland China since last month. < /p >
Li Chengfang, director of regional public relations, "P > < a href=" //www.sjfzxm.com/news/index_c.asp "> WAL-MART < /a > China, said that this series of shop closures were WAL-MART's commercial layout adjustment in China. But he also admitted that the main reason for the closure of Hangzhou Zhaohui store was" poor performance ". < /p >
< p > in recent years, WAL-MART and other international retail giants have repeatedly decided to close stores in the domestic market. According to the China retail business website, the main a href= "//www.sjfzxm.com/news/index_c.asp" > retail business < /a > list shows that last year, the total number of foreign retailers closed to 31 stores (excluding home appliances and electrical appliances). Among them, the world's largest retailer WAL-MART closed 14 stores, and the largest number of shops in the main foreign retail businesses, while the world's third largest retailer, Tesco also closed 3 stores, including its first store in Shanghai, Changning, which has been in operation for 15 years. < /p >
< p > Li Chengfang told reporters that WAL-MART China's president and chief executive officer, "a href=" //www.sjfzxm.com/news/index_c.asp "Gao Fu Lan" /a, announced in October last year that WAL-MART will accelerate its development in China in the next three years, including 110 new sites, two or three market and four line market development, and nearly 20 thousand new job opportunities. And the closing strategy can help WAL-MART develop more quality in the Chinese market. < /p >
< p > in the view of the industry, although WAL-MART and other enterprises in China's market expansion, closing some of the poor performance stores is a sound market strategy, but increasingly frequent customs shops also reflect the development of these foreign retailers in the Chinese market is not satisfactory: the domestic retail market competition is increasingly fierce, foreign brands may not be able to win over the local enterprises; in recent years, the continuous outbreak of domestic electricity supplier has also had an impact on China's retail industry as a whole, to a certain extent, divide the cake belonging to the supermarket. < /p >
< p > Zhang Handong, President of Zhejiang Business Research Institute, believes that WAL-MART and other international retail enterprises are a pragmatic market strategy. After all, it is a positive means for enterprises to make profits and reduce the quantity to achieve the goal of improving quality. But he also pointed out that the whole society should take a closer look at the issue of WAL-MART's closing shop and analyze the existing problems in the overall business environment. < /p >