Wenzhou Shoe Industry Is Facing Difficulties. Longwan Shoe Companies Are Ingenious.

Why are 44 companies shutting down? There are also a large number of enterprises. enterprise In recent years, the reporter learned from the Longwan Footwear Association that the complexity of the past 2013 has become a "living template" for all enterprises to study deeply. Insiders said: "in 2014 and in the next five years and ten years, how can we walk in a healthy and stable way? How can we master the future in the future?"

It is understood that 2013 is a very severe and complex economic situation at home and abroad. The shoe industry in Wenzhou is facing almost all kinds of difficulties, such as recruitment difficulties, financing difficulties and international trade protectionism, and so on. The development speed is slow. The enterprises have undergone a great test. Only 44 member enterprises in Longwan shoe industry have shut down over the past few years, most of which are caused by the investment out of control and the breakup of capital chain. Insiders say that some owners have left their main businesses, and have turned their main businesses into sideline businesses, and have invested energy and capital in areas they are not familiar with, resulting in a painful "tuition fee". Even shoe owners are addicted to gambling, making the hard work of their father's hard work.

However, in the predicament, a large number of enterprises have achieved the trend of growth. According to statistics of Longwan Bureau of statistics, in 2013, the total industrial output value of footwear factories above Designated Size reached 4 billion 5 million yuan, an increase of 2.7% over the previous year, and the total industrial output value of shoe factories above Designated Size ranked second in the ten pillar industries of Longwan. Shoe factory foreign trade sales of $157 million, plus foreign trade company shoes exports, the whole year 386 million US dollars, an increase of 13.5% over the previous year. According to customs statistics, Longwan footwear exports ranked the first among all export commodities in the region, and the annual national tax levy increased by 2.45%. Among them, Josini shoes with fine management and thousands of stores brand influence, "double eleven" electricity supplier sales list exceeded 27 million yuan, in the Chinese women's shoes base Josini has become Wenzhou's largest brand of women's shoes. In addition, Zhejiang's three heroes' shoes, Lixin shoes and other enterprises have achieved good sales results. Now the Longwan district has an annual output value of over 50 million yuan of shoe enterprises to 53, of which more than 20 are over 100 billion yuan, and 2 are 300 million yuan or more.

Recently, Reporter Interviewed the Longwan Footwear Association and some shoe enterprise personnel, understood the shoe enterprise how to solve the realistic difficult problem.

How to deal with the shortage of factory buildings? The practice of shoes companies such as nature shoes and Denilson shoes is very creative. The rental plant branch or the OEM process solved the contradiction between capacity and market demand, and the output value increased to two digits annually. In addition, as the Longwan district government attaches great importance to the construction of the women's shoes brand base in Wenzhou airport area, the government has taken the lead of the district government, and has provided more than 300 mu for 11 shoe enterprises, and the total investment is estimated to be more than 1 billion yuan. At present, many batches of enterprises have entered the construction, and the rest are stepping up the formalities to strive for entry as soon as possible. After the completion of the airport project, these enterprises will not only solve the bottleneck of expanding the development of large footwear enterprises, but also increase the output value of Longwan women's shoes base by more than 5 billion yuan, and tax revenue of more than 300 million yuan, and effectively enhance the brand influence.

How to do the single form of sales? E-commerce, as a new form of sales, has gradually attracted the attention of shoe factories. Natural shoe industry, sword shoe industry, good shoe industry and so on have introduced professional talents, invested funds, set up e-commerce organizations, and actively launched online sales. More and more shoe companies have tasted sweetness. Now more than 20 shoe companies have joined the ranks of electric providers, and the team is still expanding.

In the Binhai New Area, Puzheng holding has registered the first young business pioneer park in Wenzhou economic development zone. A group of shoe factories such as Jingu shoes industry and Kangtai shoe industry set up an import and export trading company on the basis of second production; Zhang Youxuan, the three shoe shoe of Longwan, successfully set up shoe service clubs for small and micro shoe factories in the city, helping many shoe factories to solve the difficulties of insufficient research and development strength, and is the association to guide private capital to set up another public service platform for the industry.

　　 Sale The shoe machine is also investing in the shoe machine sales center in Wenzhou, Taizhou. From the original sale of Jin Feng shoemaking to the products of the industry, the shoe machine and equipment of the shoe industry are gathered together. The shoe machine of Wenzhou Xintai leather market has been invested in Wenzhou Wenzhou shoe machine and Wenzhou Hongye precision machine. Kim facilitates customers, expands business and expands its brand awareness.