How To Design The Display Of Clothing Products In A Clothing Store

< p > since the product display is very powerful, how can we use a href= "//www.sjfzxm.com/news/index_c.asp" > dress display > /a to maximize our sales performance? With such a problem, I have some ideas and discussions with all of you to urge store salesmen to pay attention to product display and product display, so as to achieve more product sales and improve performance goals.

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< p > let us first focus on the 8 psychological stages of consumer shopping (attention, interest, association, desire, comparison, trust, action and satisfaction). From these 8 stages, we can see that the higher the requirements of product display in the earlier stages, the more attention must be paid to the display of products if we want to increase the impact of products on customers, otherwise customers may not enter your store at all.

Only when our customers are attracted by our products will they come into our shop and we will sell our products. Therefore, the importance of product display can be seen from the psychological stage of consumer shopping.

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< p > as far as product display is concerned, I believe that from the perspective of consumers, we must pay more attention to the following aspects and pay more attention to the details of product display, so as to ensure that the product display is effective and really make the product display a good productivity: < /p >

< p > < strong > first, let people see < /strong > < /p >.

< p > if we want to ensure that people can see it, then the first element is our < a href= "//www.sjfzxm.com/news/index_c.asp" > product display < /a > must be enough to attract people, play the role of giving consumers a sense of eye, and find their products in the public, and find that the original products are in our shop or are easily attracted by our products.

Therefore, we must ensure that our products are very vivid. (make full use of vivid materials: terminal store company hanging flag, beautiful price tag, balloon building atmosphere, light box opening, key lighting, high and low display of products, ensuring the stereoscopic effect of product display, etc.), and through the product's vivid display, good display atmosphere, eye-catching and stimulating the eyeballs of consumers, so that consumers are willing to stay and stay in our store for a longer time, of course, the opportunities for us to facilitate pactions are greater; < /p >

< p > < strong > Second, let people find < /strong > < /p >.

＜p＞　　消费者来到我们店里，也被产品所吸引，留下来后要保证消费者能够很快找到自己想要的产品，首先一定要保证产品的全部出样，全品类展示陈列，呈现在消费者面前的我们的产品陈列一定是丰满的齐全的，因此要杜绝店内有任何陈列的空位(即使重复出样，重复陈列，也不要给消费者留下缺货的印象)出现;其二为了更好的让消费者容易找到自己心仪的产品，产品的陈列一定要分门别类进行规范陈列，比如：分不同的使用环境陈列(客厅、卧室、厨房、卫生间、阳台等)、分不同的系列陈列(古典、现代、欧式、田园等等)、分不同的色系陈列(蓝色、橙色、红色、银白等等)、分不同的位置陈列(天花、墙面、中岛、展柜等)，这些方式都可以很好的帮助让消费者快速而有效地找到产品;＜/p＞

< p > < strong > Third, let people get < /strong > /p >

< p > < a > href= > //www.sjfzxm.com/news/index_c.asp > consumer > /a > shopping in addition to looking at products, you also need to be able to reach your hands. (pay attention to the three key points of product display: the same horizontal line with eyes, the same horizontal line with the chest, the same horizontal line with the waist, which are very convenient for consumers to get the location line of products or products switch), so that consumers can have the opportunity to truly experience themselves. When you turn on a lamp to the consumers and feel the feeling of opening a lamp (personal experience) is completely different.

So when our product display can provide consumers with more opportunities to get and touch, consumers will have more experience and feel more real, which will help to eliminate many of their consumers' uncertainties. < /p >

< p > < strong > Fourth, let people get < /strong > /p >

< p > in the usual sales process, consumers often have such or such objections, especially the objection from products, which accounts for a considerable proportion. It is also a headache for us in the sales process.

In order to reduce or even completely solve the objection of consumers in products, we must provide a display environment that allows consumers to compare products (such as luminaire contrast display area, light source contrast display area, comparison area of front lamp contrast, contrast display area of eye protection lamp, product graphic comparison zone, etc.).

As the saying goes, it's better to compare with a thousand words, a mule is a horse to take a stroll.

The real supply to consumers can be displayed in comparison with different brands or different price products, so that the quality of products, the price level will naturally compare with the products, so that we can reduce our massive rhetoric, and also enable consumers to have a clear understanding of products, prices and so on; < /p >

< p > these four "to" words, if each is done well, I believe your product display must be attractive, and it will also allow more consumers to enter our store and finally achieve product sales and achieve better results.

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