Slow Fashion Vs Fast Fashion. Who Do You Choose?

Over the past few years, fast fashion in the fashion industry characterized by "fast, ruthless and accurate" has driven the global fashion trend.

Nowadays, under the environment of global economic recession, the media and netizens are also selling the "slow fashion".

It is predicted that under the global recession, the slow fashion with classic, lasting and unique characteristics will return. Some people think that fashion does not seem to be affected by the economy, no matter what the economy is like, it is still thriving.

What kind of fashion do we need?

In fact, society and economy are leading the trend. The emergence and alternation of fast or slow fashion is affected by the level of economic development.

But slow fashion and fast fashion are not relative. They can pform each other. The key is to find their own fashion.

Fast fashion: low price, trendy, fast and fast fashion is a fast food consumption mode with clothing as the mainstay.

At present, many clothing brands are pipelined production. It is said that fast fashion clothes are collected from the style to the design, and then the finished products are hung on the clothes rack of the store. This process usually does not exceed two weeks.

If you go past Da Bei Road or Yi Fa street every day, you should have a deep understanding. Most of the clothing stores launch new products almost every day, and window displays are also changing frequently. Models wear different clothes every day, and they are fresh every day.

This type of clothing, because of the fashionable style and the moderate price (usually between tens and hundreds of yuan), has attracted a large number of consumers.

However, due to mass production, it is often lack of uniqueness, so it is easy to "bump into others" with others. Moreover, the style design is following the trend, so fast fashion is coming fast and moving fast. If it is bought this year, it will not keep up with the trend of the new season when it comes out again next year.

For those three or four lines of clothing, it is not necessary to mention that the manufacturers copied the design of the big brand and then directly put it into production. This fast fashion dress has poor cloth and rough workmanship.

Although the style design is similar to the big ones, the overall feeling is totally different from that of big brands.

It usually does not cost more than a hundred dollars, but you may buy it without any consideration. But once you wear it, you will not hesitate to put it in the cold palace.

Slow fashion: classic, lasting and unique. With the maturity of people's consumption concept and the recession of global economy, slow fashion is rising quietly in prosperous cities.

The pursuit of slow fashion clothing is beyond the season and beyond the time, with classic, lasting and unique as the main characteristics.

Since "durable and durable" is synonymous with slow fashion, its production process is quite different from that of fast fashion.

Among them, private customization is a typical "slow fashion", its biggest advantage is unique, and is not bound by the trend, high-end fabrics, exquisite workmanship.

In terms of price, though slow fashion clothing is much higher than fast fashion dress, it can surpass the season, even though it has passed several quarters, it is still not outdated, but still maintains elegant style.

It is clear that the slow fashion consumers are more thinking about the long-term value of the goods, not the short-term utility.

This slow fashion also radiates into other areas of life, such as digital products, electrical appliances, home appliances and so on.

Fast fashion inevitably leads to rough manufacturing. Cheap and trendy digital products are obviously a big temptation, but quality assurance is worrying.

Many times, there will be various problems soon after purchase. For example, the price of a few hundred yuan digital camera is obviously cheap, but its use period is very short, and it will soon be eliminated. This cycle has caused a lot of unnecessary waste.

Nowadays, people begin to advocate rational consumption. Instead of catching up with the trend of buying large quantities of commodities with low utilization rate, it is better to consume an enduring commodity than to improve their quality of life.

Or is slow: the key is to suit oneself. Although slow fashion is a rational way of consumption, it also belongs to high-end fashion consumption, and is not suitable for every group.

In today's environment, what kind of fashion do we need?

The key is to suit oneself.

Some people think that slow fashion has more connotations and reflects the personal taste and temperament.

Some people prefer fast fashion, which is more relaxed, casual and comfortable.

Generally speaking, new people after 80 and 90 are more admired for fast fashion, fast fashion can satisfy their desire for novelty, and people who have experienced years of practice prefer slow fashion. They feel: "instead of following the trend, let the trend become the embellishment of life, so that they can return to nature, return to classics, and bring their products into full play."

Maybe you can alternate slow fashion with fast fashion, too.

She feels that she sometimes likes fast fashion, and sometimes likes slow fashion.

For example, in fashion, she likes fast fashion, because she can try different new styles; but in buying digital products, she prefers slow fashion, because the function of digital products is performance, not appearance, so they do not have to follow the trend.