Online And Offline Operators Fight Hand In Hand

< p > two days ago, Nanjing citizen Chen Fang went to < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > shop to buy a target= "_blank" href= "_blank" > clothes < < >, found no wallet, embarrassment, shopkeeper kindly reminded: "have you downloaded Alipay mobile wallet? Directly hit my Alipay account."

A deal was successfully completed.

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< p > mobile payment is booming.

With the momentum coming, in the upcoming "38" festival, the electricity supplier also highlights a "fire".

On this day, Taobao mobile will join 37 large department stores, 1500 brand counters, 230 KTV, 288 theaters and 800 restaurants in eight major cities across the country.

In Nanjing, more than 10 theaters such as Wanda, UME and luemi have confirmed their participation in the event.

Telephone receptionist, receptionist of luemiya studios told reporters: "the price of each movie ticket is between 25-40 yuan, and Taobao mobile is sold to the audience at 3.8 yuan and the difference is Taobao."

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< p > nowadays, the new battlefield of O2O (online offline integration) enclosure war has already burned to restaurants, department stores, entertainment and other fields.

Alibaba started from Yintai department store, and won many offline retail giants such as Wangfujing, Yintai business, new world, Hualian and Joy City, while Tencent set up cooperation with WeChat and Tianhong emporium, Nanjing business, new world, Hongqi chain and step by step.

Take the new world department store as an example, the company's large scale payment for WeChat has now been officially opened in more than 40 stores in more than 20 cities across the country.

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< p > electricity supplier "burn money", grab mobile payment this attractive big cake.

"Internet economy is a fan economy, and fans are high-quality target customers.

In Internet marketing, we should first circle fans, the more fans the more valuable, and then provide quality products and services, and finally make money.

Nanjing University professor Qian Zhi said.

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< p > according to AI consulting statistics, the scale of China Mobile's shopping market in 2013 reached 167 billion 640 million yuan, and the growth rate was more than 4 times that of PC online shopping.

"More importantly, the future of the market is still full of possibilities. O2O and mobile Internet shopping will become the fastest growing subdivision in the next few years, and it is estimated that the size of the market will reach trillions."

Yang Bin, President of Analysys business solutions, said.

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< p > for shop operators, hand in hand is a good opportunity.

"Retail, your children and family are shopping online, can you be indifferent?" a head of a department store in Nanjing was somewhat helpless.

According to incomplete statistics from Lian Shang network, as of the end of February, 41 of the 140 key shopping malls and shopping centers in the country had a negative year-on-year growth in sales.

"Many enterprises try to compete with electric providers to make websites or on-line app, but they are limited by talents, logistics and even systems.

Cooperation with the electricity supplier giant can be said to be a helpless test of water, if the effect can be, in the future, more companies are willing to try.

Yang Bin said.

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< p > reporter learned that in Nanjing, a a href= "//www.sjfzxm.com/news/index_s.asp" > shopping malls < /a > has begun trial business on the waterline, such as the central shopping mall and Tencent micro life to create a cloud central application platform. Consumers are concerned about the central shopping malls WeChat can enjoy membership concessions, but also to achieve "online shopping".

However, the unification of online and offline needs to be improved.

"Although the platform will recommend some preferential merchandise, but the quantity is small, the discount is not big, if only for the sake of cheap, it might as well go directly to Taobao."

Ma Xiangbo, a bank clerk, has always been a member of the central shopping mall. The appearance of "cloud center" has no obvious convenience for her consumption.

"I am more trusting to buy things in shopping malls, but compared with mature electricity suppliers, the online platform of shopping malls is too simple, I basically do not need it."

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< p > compared with ALI and Tencent, Suning, who originally had the advantage under the line, appeared to be more calm in the battle of burning money, but it was secretly accelerating the integration of online and offline businesses.

"In order to allow the O2O mode to officially fall into place, after the Spring Festival, we integrated the original e-commerce operation headquarters and the headquarters of the chain operation platform under the line, and set up a large operation headquarters, which is fully responsible for the operation and management of the online and offline businesses."

Suning vice chairman Sun Weimin said.

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< p > professor Zhao Guangrui of Nanjing University of Finances and Economics believes that young people are more accustomed to shopping online, and now they will be more receptive to such changes after the combination of traditional shopping centers and e-commerce.

People over the age of forty or fifty generally feel that they need to go to the mall to see their products. Now the cooperation between online and offline will prompt them to have a certain understanding of the new way of consumption.

The two sides are win-win, but the electricity supplier has a bigger advantage.

"The electricity supplier has further expanded its platform and firmly grasped the young consumers.

Now young consumers are also the main consumers in the future.

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< p > "the new economy is the perfect combination of the real economy and the" a href= "//www.sjfzxm.com/news/index_c.asp" Internet > /a "economy. The real economy can not create new value without the Internet economy. The Internet economy will become a tree without roots, which is the intrinsic essence of O2O. It belongs to the outstanding enterprises who understand the essence of the real economy and understand the Internet economic thinking in the future.

Qian Zhixin said.

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