Interpretation Of Window Design In Clothing Store To Convey Brand Culture

Some people say that the window is a microcosm of urban culture. You can see that this is the forefront of the city through the street windows of various cities. The latest popular elements of the brand, the classic new collocation method, the fashion designers' pride in the season, and the different scenes that lead the consumers' lifestyle are all vividly written in the square window of the city street. So, window display More and more shops and consumers are paying attention to it.

　　 Brand culture Extension

In the metropolis of Beijing, the major brands at home and abroad are arranged on the busy commercial streets. The window design is wonderful, luxurious, or bold, or romantic, and conveys different ways of life. "Window design does not only convey information about products, but many windows themselves display the charm of the city." CABBEEN brand Beijing District Chen Li Shi Zhang Xiaoning said.

In the interview, the reporter found that the main factors that attract customers to enter the shop are brand, shop window, promotion information, shopping guide and friend recommendation, so the window design is not just a few beautiful clothes. Today's Window display As an advertisement is also a scenery, the display designer tries every possible means to display the best part of the merchandise as far as possible by arranging and displaying it. Even if people who pass by do not buy anything, they can see the trend of next season and the knack of dress matching, and even understand the culture and style of a brand.

Some domestic high salaries employ foreign window designers, hoping to get some unusual results. In fact, window design is not necessarily based on commercial purposes, but also has more choices, such as social concern, seasonal perception and cultural atmosphere. It can be seen that window design plays a decisive role in the most direct way to the sale of products and the dissemination of corporate culture.

How can we attract consumers' attention in just a few seconds? How can we persuade consumers to shop in silent language? "The unchangeable display method can no longer adapt to the development of society. Only innovative and unique style design can attract travelers in a hurry." Zhang Xiaoning said.

　　 Change all the time

Through a year of observation of some brands' windows, the reporter found that there is a big gap between different brands on display. The first is the change of window design, along with the change of season window, some of the windows are changing very much, and some windows simply change the clothes on the model to the next season. Simply changing the clothes of the models in the window may make the message to the consumers unclear, but sometimes the changes in the windows are too large, which will make the consumers feel that the style of the brand is not uniform. There is a contradiction between change and invariance.