CAMEL Camel Welcomes Global Product Director: Bell Grills

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< p > this is another major move in the brand operation of CAMEL camel after signing Han Han as the brand spokesperson in 2013.

Wan Jingang, the founder of camel, said Baer is the glory of "a href=" //www.sjfzxm.com/pioneer/ "Outdoors" /a, and his "wilderness survival" special has great influence and shock in China, especially in the outdoor circle. Baer has tremendous influence.

The constant challenge of outdoor instincts, the spirit of free adventure and the fearless and fearless individual attitude are the key words shared by Baer and CAMEL camels.

The cooperation with Baer accords with the positioning of camels.

A comprehensive combination of cooperation and cooperation will help CAMEL camel and Baer to give impetus to the development of outdoor field to more innovative and professional development, and show the "a href=" //www.sjfzxm.com/pioneer/ "brand strength" /a of outdoor off-road leaders.

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< p > Bell Grills is a world-renowned explorer and mountaineer who has raised countless outdoor enthusiasts.

At the age of 23, he succeeded in reaching the top of the Mount Everest and became the youngest successful man to climb and live in Britain. He even challenged the climbing of Himalaya's mountaintop and walked across the North Atlantic alone. Since 2006, he has hosted the Discovery adventure channel reality show "wilderness survival", thus entering the Chinese audience's vision.

In the show, Baer experienced the challenges of the world's difficult environment, crazy and fearless performance, making him play an irreplaceable role in professional outdoor circles.

"CAMEL camel has been in a leading position after the rapid development in recent years, < a href=" //www.sjfzxm.com/pioneer/ "> brand awareness /a and reputation, and further challenge to higher professional and performance is the responsibility of CAMEL camel brand.

Wan Jingang told reporters that "Baer chose to be the director of product design. One is the influence of Baer in the professional field. The two is Baer's unique understanding and insight into outdoor products".

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< p > it is reported that camels will cooperate with Baer in product design, research and development and experience to carry out a more comprehensive and in-depth cooperation with Baer to pform the high-end professional outdoor equipment performance.

Including Baer's participation in outdoor products' creativity and design, and creating camel Baer exclusive "a href=" //www.sjfzxm.com/pioneer/ "high-end series" /a "products.

Wan Jingang said, "in 2014, we can expect camel's high-end professional outdoor products, they will be full of Baer elements, brave, crazy, omnipotent."

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< p > for the relationship between Baer and Han Han, Wan Jingang also has a special explanation. Han Han itself represents a symbol, representing the spirit of freedom and uninhibited challenge.

And it itself is full of story. In the field of racing, he has won the championship for ten years. For the CAMEL camel, Han Han and camel are highly compatible. Therefore, Han Han is the best representative of the camel brand spirit.

And Baer is good at facing all kinds of outdoor environment challenges. This professional outdoor field king, with good outdoor image and reputation, believes that it will bring more sparks of creativity in cooperation with camel outdoor.

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< p > officially announcing the new director of global product design is the first step of CAMEL camel product marketing in 2014.

At the same time, taking consumers as the center will be the focus of the strategy of CAMEL camel in the future < a href= "//www.sjfzxm.com/pioneer/" > brand marketing < /a >.

Through cooperation with Baer, we should enhance the positive interaction between products and consumers, and rely on it to innovate the high-end outdoor products.

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