Looking For A New Way For Textile And Garment Industry In The Future

"Under the new situation, China Spin Industry is facing the new wave of "growth, responsibility, business, extension, integration" as the main content and characteristics. This is also a new dividend for the next development of China's textile industry. Sun Ruizhe, vice president of China Textile Industry Federation, pointed out at the 2013 China Textile Innovation annual conference that the growth of urbanization level, population growth, domestic market and application area will open up new space for industrial development. It is estimated that by 2020, the total global fiber demand will exceed 1 billion tons, an increase of 20 million tons compared with 2012. China's textile industry has a steady growth rate of about 14 million tons in the domestic and foreign market share.

Sun Ruizhe believes that in recent years, China's manufacturing industry is playing a pivotal role in the world and developing rapidly. The main driving force is mainly due to the three major traditional dividends, namely factor bonus, development bonus and market dividend. But the traditional dividend is declining and diluted. Sun Ruizhe analyzed and said: "the party made a systematic exposition and focused deployment on deepening the reform in the third Plenary Session of the 18th CPC Central Committee, which brought a new dividend for the development of the textile industry. In terms of factor bonus, the new dividend is the increase of the proportion of industrial workers and the proportion of high-quality talents and technicians in the integration of urban and rural areas. In the aspect of developing dividends, China's textile industry is facing new bonus factors, namely, economic system dividends, international dividends, technological innovation dividends, development mode dividends, and so on. The market dividends also have a new evolution, which is reflected in the domestic market dividends such as the adjustment of international trade structure, the acceleration of overseas market dividends and urbanization, the growth of residents' income, new opportunities for online shopping, and adjustment of population policies.

Facing the bonus of future development, Sun Ruizhe pointed out the new path of transformation and upgrading of China's textile industry from 3 angles: technological innovation, mode innovation and policy innovation. He said that under the new development situation, the mission of scientific and technological innovation is significant. First, to ensure the supply of raw materials, the two is to protect the ecological environment, the three is to save resources and energy, and the four is to meet the new needs of society. In terms of mode innovation, excellent and dissimilation strategy, specialization strategy and internationalization strategy are available for Chinese textile industry. clothing The new path for enterprises to choose. On the basis of market segmentation and competitors' actions, the strategy of excellence and alienation pursues product quality, intellectual property, innovation, product service, brand excellence and alienation. The success of specialization strategy stems from core technology, sustainability and brand appeal. The internationalization steps of Chinese enterprises are from "going global", "going out" to "going out".

"Future China Textile and clothing The development opportunities and core competitiveness of enterprises will mainly depend on the sustainable development strategy and capability of enterprises. How to fulfill the responsibilities of stakeholders, such as employees, customers, environment and consumers, will fundamentally determine the production efficiency, market access, brand connotation and business performance of enterprises. Sun Ruizhe pointed out that at present, the extension of textile industry presents 4 main trends: extending to R & D design and brand building, extending to upstream or downstream links, extending across fields and extending across regions. Chinese textile enterprises should pay close attention to and strive to create "innovation driven by material intelligence", "consumption power oriented to fashion oriented", "responsibility force driven by environmental force" and "attraction based on social favor", so as to speed up the process of building a powerful country of textile technology, brand power, sustainable development power and talents.