YOUNGOR Australia Merino Wool Marketing Campaign

< p > world famous < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > fiber brand owner -- International Wool Bureau and YOUNGOR, China's largest vertical industry chain Textile Group, launched the Australian Merino wool market promotion activities through shops selected in YOUNGOR's 3500 retail stores.

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The marketing campaign started in December 3rd is aimed at introducing the natural, renewable and degradable advantages of merino wool to Chinese consumers. It emphasizes that YOUNGOR insists on using Australian Merino wool in its "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "production.

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< p > the international wool bureau is cooperating with the leading brands in the world fashion industry. The Australian Merino wool is the most natural and luxurious fiber in the world. The joint promotion with YOUNGOR is 3 months.

This event will enhance retail salesmen and consumers' recognition of Australian Merino wool through brand promotion and natural advantages of products.

In view of the rapid change in consumer concerns about luxury to high-end apparel fabrics, YOUNGOR decided to promote Australia's Merino wool campaign so that its brand is different from other brands in the market.

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< p > "as the economy continues to grow, many new brands are constantly entering the market, and the market is cluttered with all kinds of high-end clothing retail brands". Li Chunbao, general manager of Ningbo YOUNGOR a target= "_blank" href= "//www.sjfzxm.com/", "dress /a" limited, said, "and we want to do something interesting, educational and meaningful.

Some things that let us tell our customers about quality assurance.

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< p > YOUNGOR group, founded in 1979, is one of China's largest vertical industry textile production group with more than 5 employees.

In 2012, the group achieved sales revenue of 44 billion 400 million yuan and total profit of 2 billion 588 million yuan.

YOUNGOR has more than 3500 retail outlets nationwide, and YOUNGOR has worked with Japan, Europe and other top notch a target= "_blank" href= "//www.sjfzxm.com/" designers, "/a", to build a design center in Italy.

In addition to investing in the development of retail supply chain, YOUNGOR has also launched a series of brand promotion activities in the national market.

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< p > "in the face of more and more rich experience and increasing standards of Chinese clothing consumers, as a large famous brand, the design is far from enough to attract consumers." Lu Ping, manager of Shanghai Clothing Co., Ltd., Ningbo, said: "we must also be able to tell the story of the fabric and ingredients used in making our costumes. This is why we launched the promotion of merino wool in Shanghai, because we know that this is one of the best fabric ingredients, and we are willing to share it with our customers."

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< p > because the international wool bureau is rich in the promotion of merino wool, this event will undoubtedly increase the demand for high-end goods and fiber and help luxury consumers understand the story behind the beautiful Nuo products.

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Robert P, chief strategist marketing officer of the international wool Bureau, explains: Traditionally, we only tell the story of Australian Merino wool in China, such as the ongoing market activities with Javan Krones and Connaught.

A href= "//www.sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > is the first large Chinese retail enterprise group to contact us to discuss how to tell Australia's beautiful wool story to their customers. We are very pleased to cooperate with such a large textile group and well-known Chinese brands recognized.

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