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How Can China'S Original Costume Become A Big Name?

2013/11/23 21:00:00 30

Chinese Market Original Clothing Branding

It is sometimes difficult to distinguish between P and plagiarism. This is why there is a reason for the brand to maintain its intellectual property rights. A href= "//www.sjfzxm.com/news/index_c.asp" > Christian Louboutin < /a > red shoes are often plagiarized. In April of this year, Christian Louboutin and Ysl fought a lawsuit against the infringement of red shoes. Because of the lack of intellectual property protection in designing products, it is difficult to decide who is right and who is wrong in law. As a result, similar problems emerge in an endless stream. 
 of course, the author does not want to explore the problem of intellectual property today. Since ancient times, it has been allowed to learn from the outstanding things of predecessors, and Mr. Lu Xun also advocated bringing it into practice. But if we do not digest and absorb others' things, we can say it is plagiarism. In the design field, from a visual angle, if there is a certain degree of similarity, even if it is plagiarism. 
 there is a brand suspected of plagiarism in China's international a href= "//www.sjfzxm.com/news/index_c.asp" fashion > /a. For example, in the Viscap 2014 spring and summer series, there are several styles that are obviously drawn from: in a modeling, the white coat decorated with dark blue stripes draws on a jacket from the Moschino2013 spring summer series, and the inspiration from the broad leg pants is borrowed from the Doelce&Gabbana2013 spring and summer skirt; and the pattern of a short skirt is similar to that of the Doelce&Gabbana2014 spring summer series, while the retro dress decorated with dots and Oscar de la Renta2014 spring summer series has a similar degree of over 90% in the profile. Some of the designs are familiar with the design of Dsquared2, Carolina Herrera, Oscar de la Renta, but the degree of similarity is not so high. 
About P, on the Internet, the reporter saw a media interview with Yuan Bing, art director of Viscap. In his interview, he explained that the Chinese wind is a narrow market and the European and American style is the fashion that modern society needs. Nowadays, Chinese consumers are pursuing luxury goods in Europe. Everyone wants to dress like big cards. This is business needs. Viscap is to help Chinese consumers achieve what they want. 
 if it is under the banner of "China original < a href=" //www.sjfzxm.com/news/index_c.asp > designer brand < /a >, this practice is even more undesirable. There are many original designer brands in China. Exceptions are the earliest representatives, as well as CABBEEN, Jie, Ji Fen and so on. In recent years, many new generation of original designer brands have appeared in China, such as fan ran, Wang Yiyang, Wang Peiyi and so on. These brands all have their own distinct characteristics, and they are also the basis for these brands to survive. 
 no feature, just to draw on the needs of European and American designers for business needs, it is undoubtedly a big brand manufacturing machine. If China's original designer brands do this, the dream of original design that has been publicized for many years will be hard to come true. Therefore, China's original designer brand, insist on its own characteristics, do not become a machine with no vitality.