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Artificial Festivals Promote Economic Growth And Create A Carnival Of "Middle Class Poor"

2013/11/16 14:50:00 24

Artificial FestivalsElectronic CommerceBachelor'S Day

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Tmall < /a > "double 11" shopping Carnival starts, the speed of netizens is still surprising. The opening 55 seconds traded 100 million yuan, 6 hours less than 10 billion yuan, 8 hours 42 points over 12 billion 100 million yuan (more than the largest online shopping Festival in the United States "Internet Monday" total spanaction volume last year: 12 billion 80 million yuan), 13 hours 04 points exceeded 19 billion 100 million yuan (more than last year's "double 11" total spanaction volume) in November 11th, when Alibaba was shopping Carnival Alipay turnover reached $8 million. Alipay successfully paid 188 million strokes, and once again refreshed the global record of 1 billion 5 million 800 thousand copies in the same period last year, with a maximum of 790 thousand pens per minute. This year, "double 11", Taobao and Tmall sales figures have created history again. < /p >
< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Artificial section < /a > evolved into shopping festival < /strong > /p >
< p > in 2003, when Singles Day was still a joke of bachelors on campus, many people did not have much memory of its existence. Nowadays, with the help of businesses, singles day has evolved into the golden period of sale in a year and the collective Carnival day of businesses. Compared with singles day, people seem more willing to call it "double 11" Shopping Festival. These hundreds of millions of figures have shocked people's eyeballs, and sales performance has broken a new record, creating a miracle of network sales once again. < /p >
It is not hard to understand that merchants choose to make November 11th a carnival day. Many businesses have long been calculating all kinds of abacus for the "double 11". In the past year, goods kept in warehouse are going to be cleared, hoping to find a new festival to stimulate consumption in the golden week and spring Festival holidays. P For consumers, it seems very necessary for this desire to find money to satisfy the desire to vent. < /p >
< p > data show that nowadays there are as many as 180 million single men and women in China. In the face of family pressure and social pressure, singles need to vent. In the carnival atmosphere of singles day, the pleasure of credit card consumption can hide the anxiety of "Bachelor" and upgrade the pleasure of "off the light". It's not just singles, lovers, couples, nannies, baby dads... People's anxiety, loneliness, happiness or excitement may be concerned by "sensitive" businesses, and tailored to deal with the "prescription" - shopping. < /p >
"P", all kinds of festivals are created by people to create boring days. From "double 11" (Singles Day) to "double 12" (to love and love) to "520" (I love you) and the past "doomsday". At first, the numbers just passed through the Internet and passed on among young people were originally just fresh and colorful, but they became a new day for parties, confessions, courtship, marriage registration, wedding banquets, but they became hyped as more and more popular man-made festivals. The smart e-commerce operators borrowed the east wind, and the flag flew into the smoky smoke battlefield. Every festival, except for the props of business promotion, people could hardly find other ways of carnival to satisfy their shopping sense of achievement. < /p >
< p > < strong > "consumption worship" to meet the "winner" mentality < /strong > /p >
< p > in today's materialized society, people still have different feelings about shopping. It seems that they can only manifest their self worth in shopping activities. When they spend a lot of money in shopping, it is the moment of self-confidence and social value. From the ubiquitous business advertisement to the heated topic of discussion among the colleagues around us, the whole social atmosphere is constructing worship and longing for consumption. The standard of a successful person is born at the time when people sweep up brand names: only those who have the ability to shop can be regarded as the winners in modern society. < /p >
< p > but the ability to pay for singles' online shopping groups is in sharp contrast to the brilliant image of success. On the one hand, the powerful purchasing power of the rich class has shaped the image of the winners in the commodity myth; on the other hand, the rising cost of living and the wage level that are not directly proportional to the desire for shopping have made some of them embarrassed to appear in the "class fault". They are not poor, they can take care of their necessities, but they are unable to satisfy the rapidly rising desire for consumption and pay for high-end goods in shopping centers. They like to swim in the major high-end department stores, enjoy the experience of "sweeps the goods", but they can not afford to spend their money generously. They can only buy products on the Internet by looking down on the odd number and returning to the Internet to find a way to buy or dispose of goods. The discount of "double 11" is aimed at such a group of "high and low not" consumer groups. On the one hand, it launched a crazy rush to satisfy their pride and self-confidence in the consumption process; on the other hand, it provided more cheap products to the anxious middle class poor through the network platform. < /p >
< p > The Associated Press claims that China has more than 530 million Internet users, of whom 190 million are online shoppers, ranking first in the world. This means that once the new mode of economic development based on the Internet matures, it will form strong purchasing power and industrial driving force. In the next five years, the total output value of China's e-commerce will reach US $2 trillion and 900 billion in 2015, 4 times that of 5 years ago. < /p >
Although the young people who consume the "sandwich class" can not afford the high quality shopping experience, they already have a certain consumption ability and are also prone to impulsive consumption. It is through their various a href= "//www.sjfzxm.com/news/index_c.asp" > Carnival Shopping Festival < /a > that Chinese business and even the Chinese economy have found a new growth point, and what businesses need to do is to continuously provide guns and roses. When the "singles" were baffled on this stage when they were the protagonists, they should carefully avoid the "smoke bombs" that were secretly bookings before the discount, making enough people to earn enough "special prices", and "counterfeit goods". < /p >
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