Problems In Brand Building Of Leather Shoes Industry In Houjie, Dongguan

< p > Dongguan Houjie's < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > system a target= "_blank" href= "_blank" > shoes > industry. After reform and opening up, it has been subjected to more than 30 years of ups and downs.

From the beginning of several hammers and scissors, it has developed into the world-famous and largest shoe production base in the world. Although the shoe industry in Dongguan has been upgrading itself continuously, there are still some problems that can not be solved well for a long time.

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< p > first is the lack of domestic demand market.

It is a summary of the current situation of many shoe industry practitioners in Dongguan who "only cares about driving the car and ignoring the road".

Zhang Hongceng, deputy general manager of the world shoe base, told the media that at the present stage, more urban operations are needed, so that the outside world can change the knowledge of Dongguan shoe industry only for export, followed by industrial operation.

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< p > however, Guangzhou, a neighboring capital city, has long gone out of this step. Although there are strong industrial cluster advantages, how Dongguan can come from behind is still unsolved.

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< p > Wang Zhuoliang, Secretary General of Dongguan leather and Footwear Association, observed that due to the increasing external pressure, there are some new trends in Dongguan footwear enterprises this year. They have explored the domestic a href= "//www.sjfzxm.com/news/index_s.asp" > sales /a > new models, such as participating in various domestic fairs, online shops, factory shops, and developing industrial tourism routes with travel agencies, all of which are trying to solve problems in difficult circumstances.

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< p > followed by a commonplace brand.

There are 4 cities in China known as "world shoe capital", namely Guangdong Dongguan, Zhejiang Wenzhou, Fujian Jinjiang and Sichuan Chengdu.

Among them, the output of Dongguan is the largest, and the annual output of shoes is about 1 billion 500 million pairs.

In the footwear industry, Dongguan has become a number of "champions", but it has been making clothes for a long time, and has been processing OEM for foreign countries.

After the finished shoes were produced, the industry chain of Dongguan footwear industry was broken, and the rest were contracted out by foreign purchasers.

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< p > Guo Zhengjin, chairman of Qiao Hong footwear industry, said, "I have done more than three hundred million pairs of shoes in my life, but none of them is my own" a href= "//www.sjfzxm.com/news/index_c.asp" brand "/a".

After more than 40 years of shoes making, Guo Zhengjin, nearly 70 years old, began to build his own brand, snow boots "Rock bear" and beach shoes "little Mao house".

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