Moncler Submits Application And Decides To Go Public At The End Of The Year

After several months of speculation and the shelving of listing in 2011, Moncler Group finally submitted its listing application on Monday, which was determined to be listed at the end of the year. Related message said Moncler It will float 25% - 30% of the shares, which is estimated to bring the company a market valuation of 2.7 billion dollars.

Moncler's listing follows the pace of other successful fashion brands, Prada is listed in the Hong Kong market, Brunello Cucinelli And Salvatore Ferragamo are listed in Milan, and Michael Kors is listed in New York, especially Michael Kors The brand, with a market value of 15 billion US dollars, is a model of successful listing. The holder of Moncler is Eurazeo, holding 45% shares, Carlyle 17.8%, Progressio Investimenti 4.9%。 Mr. Remo Ruffini, the brand president and creative director, will retain 32% of the original shares.

In addition to the Moncler brand, the company's sports series also include Henry Cotton's, Marina Yachting, Coast+Weber+Ahaus, 18CRR81 Cerruti and other brands, it is speculated that the Group may adjust and reposition its sports series.

Last year, Moncler Group's pre tax revenue was 217.6 million dollars, and its sales reached 799 million dollars, an increase of 22% over 2011. Among them, the sales of the Moncler brand hit $626.2 million, an increase of 35% compared with 2011, accounting for 78% of the group's total revenue.

Moncler brand was founded in 1952, and Remo Ruffini acquired the brand in 2003 to build it into a popular fashion brand. In 2008, Remo Ruffini sold 48% of the shares of Moncler to The Carlyle Group. In 2011, both parties jointly sold 45% of the shares to Eurazeo, a Paris investment company.

As of September 30, Moncler has 122 stores in the world, including 98 direct stores.

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Moncler, headquartered in Grenoble, France, is a famous brand specializing in the production of outdoor sports equipment. The Moncler brand name comes from the abbreviation of Monestier de Clermon. The story of Moncler began during the Second World War. The brand has a legendary history. Today, Moncler has become the top international brand in the outdoor down jacket industry.

Moncler's brand logo is a combination of the letter M and a rooster. The Moncler brand is divided into: Moncler Gamme Rouge and Moncler Gamme Bleu, two show brands; Moncler Gamme Bleu is a brand of men's wear show, which was displayed at Milan Men's Wear Week.

The story of Moncler began during the Second World War. At that time, France was occupied by Germany and divided into two. In free areas, the conscription team was abolished and replaced by a system of universal participation, which required young people to join an organization called "Chantiers de Jeunesse". Those in the organization who like this special identity very much are called Jeunesse et Montagne (J.M), whose headquarters are located in Grenoble.