European Two Or Three Line Brands Focus On Smes In Zhejiang

"P", "since last year, we hope to be able to form a 10 person brand docking advisory team, but the progress is not very smooth. Apart from several managers from Europe, there are 4 vacancies in China."

Recently, a person with a href= "//www.sjfzxm.com/news/index_c.asp" > European enterprise < /a > came to Zhejiang's investment promotion organization responsible person told reporters, "excellent brand docking talent is very scarce and also very popular."

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Behind the shortage of P professionals, more and more European enterprises are beginning to focus on the Chinese market.

Unlike some big international brands, they are limited to sales scale and financial resources, and they prefer to find local partners in China.

Small and medium-sized enterprises in Zhejiang are also looking for new opportunities for direct investment "going to sea" and pformation and upgrading.

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< p > < strong > Europe two or three line brand to Zhejiang search cooperation < /strong > < /p >

"P" this national day, the newly opened Haining leather city europe famous street ushered in the first consumer.

The 26 merchants stationed in Italy, Germany, France, Spain and other countries are European brands such as a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion "/a", bags and so on, many of which are European "two or three line" fashion brands.

These brands are constrained by scale and financial resources, unable to make large-scale layout in China, and expand their market through cooperation with Chinese enterprises.

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< p > in this year's CHIC China International a href= "//www.sjfzxm.com/news/index_c.asp" dress adornment "/a" exposition overseas exhibition area, the number of European brands increased significantly.

Among them, the number of clothing and clothing brands from Italy has increased by about 60% over last year.

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Shortly before P, a group of Danish fashion brands came to Zhejiang to find partners in a Chinese Danish business cooperation forum.

Danish officials told reporters that they chose Zhejiang as the first stop for investment promotion, hoping to find investment partners in Zhejiang with distribution channels, production capacity and expertise.

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< p > < strong > brand docking professional talents rush /strong > /p >

< p > recently, a number of European industry associations and enterprises associations have set up investment promotion institutions in China, hoping to build a platform for communication and cooperation with Chinese enterprises.

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Chen Weixian, general manager of Copenhagen Fenghua Ya consulting (Beijing) Co., Ltd., told reporters that many European brands are now actively working with Chinese business partners. Some companies are planning to set up a company in China to manage sales and brand operation, etc. P.

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< p > a lot of European two or three line brands know little about the Chinese consumer market, and Zhejiang's small and medium-sized enterprises lack the experience of cooperation.

Therefore, this kind of brand docking professionals are very popular.

Chen Weixian said that the requirement of a brand docking consultant is very high. It needs to know a foreign language, has experience in foreign countries, has good communication skills, and understands professional fields. It is a highly comprehensive professional.

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< p > < strong > handholding brand. Zhejiang merchants should do their best according to their abilities < /strong > < /p >

< p > the enthusiasm of the European two or three line brand to the Chinese market has also brought new opportunities for Zhejiang enterprises.

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< p > Zhejiang upper court fashion has established cooperative relations with many Italy enterprises and ordered products from each other.

Another provincial bag and package enterprise that has signed a cooperation agreement with Italy enterprises will consider merging enterprises in Italy to realize "Chinese brand and Italy manufacturing".

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< p > there are people in the industry who believe that the exchange and cooperation in the form of brand introduction and direct investment, and learning the advanced mode of production and management concepts of European enterprises will be a path of pformation and upgrading for SMEs in Zhejiang, and also get the opportunity to "go out".

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< p > however, most small and medium-sized enterprises want to catch such opportunities, and there are still many objective factors to restrict them.

Mr. Zhu, head of a clothing enterprise in Zhejiang, said that many small and medium enterprises in China are still factory oriented rather than brand operated, and lack of experience in this area.

Therefore, when docking with some European brands, we must consider "do what we can".

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