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Consulate General In New York Promotes China's Apparel Industry To Enter The US Market

2013/9/15 17:11:00 2

Consulate General In New York China's Clothing Industry The US Market

the Chinese cultural delegation of the Consulate General of the Chinese Consulate General in New York went to the United States to attend the fashion week in New York. The 17 Chinese apparel delegation met with the American Apparel Industry to explore how to use the international high-end platform to display the latest achievements in the development of China's creative industries, to achieve the international industrialization process of the fashion industry, and to better promote the "going out" of Chinese culture. The directors and designers of the famous brands in China, such as a href= "//www.sjfzxm.com/news/index_c.asp", "dress less than /a", "love", "Sheme", and so on, attended the meeting. 
Qian Zhu, head of the Chinese fashion delegation and President of the Chinese art and design magazine, said that the clothing and fashion industry can be regarded as the most market-oriented cultural industry in China. P In 2012, there were more than 100 enterprises with over 3 billion of the total industry scale, and 1 of them were over 70 billion, with a total turnover of 4 trillion and 700 billion. Among them, Taobao sold 1 trillion, accounting for half of Taobao's total sales. China fashion press and Chinese art and design magazine have long been concerned about the development of Chinese clothing and fashion industry, and have been making unremitting efforts to promote Chinese clothing and fashion to the world. Previously, the newspaper had organized the "landscape" fashion show at the Chinese Embassy in the UK. After attending the event, the British Foreign Minister and Minister of Culture said that the fashion show had changed their original impression of Chinese creativity and design. The newspaper organized "Chinese fashion delegation" to "New York Fashion Week" to observe and investigate, mainly to understand the details of the American Apparel Industry in the design, production, procurement, distribution and logistics, and to create a new way to promote the Chinese apparel industry to open the US market. 
 Tian Jing, chairman of the American fashion elite Association, and Cheng Hong, curator of FGA International Group, respectively introduced the related situation of "a href=" //www.sjfzxm.com/news/index_c.asp "> the American clothing industry < /a > to the Chinese fashion delegation. Tian Jing said that the "New York Fashion Week" is the opening of the world fashion show season and plays an important role in the global fashion trend. With "Paris Fashion Week" focusing on artistic innovation and "Milan Fashion Week" focusing on manual crafts, New York fashion week is concerned about mass production and market. It is not enough to simply show and publish in the fashion week of New York, and more importantly, sell the design, receive orders and enter the market. At present, the domestic clothing industry pays more attention to displaying itself in the "New York Fashion Week", paying more attention to the propaganda and media effects arising from the fashion week, but there is no breakthrough in the actual links of entering mass production and entering the market. He hopes to work hard with the domestic garment industry and strive to achieve breakthroughs in Chinese clothing in the US market at an early date, and really penetrate into the US market and achieve large-scale operation. 
 Cheng Hong said, according to the Convention, "a href=" //www.sjfzxm.com/news/index_c.asp "New York fashion week < /a" main show does not allow buyers to enter, the main purpose is to release the annual trend to the media. Designers can only display their works to the buyers in the exhibition hall, with a relatively small scale. The clothing buyers in the United States are divided into three levels: department stores, specialty stores and discount stores. The demand for clothing is different, so they often focus on ENK and other professional clothing fairs for large single purchases. She is willing to help Chinese garment enterprises enter the professional clothing exhibition such as ENK, and realize the large single purchase in the United States, so that Chinese clothing products will enter the mainstream sales channel of the United States. 
 this meeting will be followed by the "Second China US performing arts Symposium" in early 2013. The Chinese Consulate General in New York will actively implement the spirit of "driving the development of cultural trade and realizing the two wheel drive of cultural exchanges between China and foreign countries". The aim is to attract more and more Chinese designers to attend the "New York fashion show" and push them and the Chinese garment industry to move from T to the market, so as to realize the sustainable development of Chinese clothing and fashion industry overseas, and then contribute to promoting the "going out" of Chinese culture and realizing its "sustainable development".