The Combination Of Online And Offline Has Become A New Path For The Pformation And Development Of Shenzhen Garment Enterprises.

< p > in the face of challenges and opportunities, Shenzhen's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "industry active touch net, online and offline integration is becoming a new path for Shenzhen garment enterprises to pform and develop.

< /p >

< p > in the newly concluded China (Shenzhen) international a target= "_blank" href= "//www.sjfzxm.com/" brand clothing "/a" a target= "_blank" href= "_blank" > dress > trade fair, the signs of the combination of electricity supplier and traditional brand manufacturers are becoming more and more obvious. E-commerce enterprises have launched the "mode of", namely the online to offline mode, combining the offline business opportunities with the Internet.

On the Internet platform, the style that the clothing store can display will no longer be limited.

< /p >

< p > in addition, this mode breaks the restrictions of single clothing stores, and can also buy Women's clothing in men's clothing stores. It also breaks the restrictions on online and offline businesses, like many online shops on Taobao.

< /p >

< p > 2012, the sales volume of solid clothing stores in China was 190 billion yuan, which was 15% lower than that in 2011, far behind the total volume of 305 billion yuan for online shopping.

Another data from the clothing industry association of Shenzhen showed that 40% of the small and medium-sized garment enterprises in Shenzhen are facing huge pressure of large inventory. Some enterprises throw away the stock and burn out even to get out of the warehouse.

< /p >

< p > with the increase of labor costs, the rise of e-commerce and the downturn of the international economic situation, some garment enterprises in Shenzhen have realized high value-added products by creative design, so as to win the high-end market, but such enterprises are after all a minority.

For most traditional garment manufacturers, the combination with e-commerce may be a good choice.

< /p >

< p > some experts say that under the current situation, many garment enterprises are very puzzled. If they do not touch the net, they will lose their way. If they are not in the right direction, they will be "half dead."

How to choose a suitable path is very important.

< /p >